Unlocking Emotions In Design
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Unlocking Emotions in Design
Author: Simon Schütte
language: en
Publisher: BoD - Books on Demand
Release Date: 2023-11-09
"Unlocking Emotions in Design: A Comprehensive Guide to Kansei Engineering" delves into the captivating realm of Kansei Engineering, an innovative methodology originating from Japan that revolutionizes product design and development. Unlike traditional approaches, Kansei Engineering places emotions and psychology at the heart of the design process. By unraveling the intricate tapestry of users' emotional responses and psychological nuances when engaging with products, this methodology transcends mere functionality to craft profound user experiences. Through insightful examples and a didactic journey, this book demystifies the foundational tenets of Kansei Engineering. As readers embark on this voyage, they'll traverse a landscape of diverse tools meticulously tailored for the methodology's application. These tools, akin to a craftsman's instruments, empower designers to decipher the intangible intricacies of human emotions and weave them seamlessly into their creations. Readers will emerge with a profound grasp of the Kansei Engineering methodology. Armed with this enriched comprehension, they will be adept at carrying our their own Kansei Engineering studies, a testament to the book's efficacy as a transformative learning resource. As designers and enthusiasts embrace the teachings held within, they will wield the power to evoke precise emotional landscapes through their creations, ultimately fostering unparalleled user satisfaction and profound engagement.
Emotion By Design
Innovative strategies for success from former Nike CMO Greg Hoffman, who had a major hand in crafting Nike’s singular brand and was instrumental in its most high-profile breakthrough campaigns. In EMOTION BY DESIGN, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, EMOTION BY DESIGN is an insider’s guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman’s three favorite guiding principles: Creativity is a Team Sport Dare to be Remembered Leave a Legacy, Not Just a Memory Over the course of a twenty-seven-year Nike career—from intern to Chief Marketing Officer—Hoffman led teams in shaping and expressing Nike’s brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people—quite literally emotion by design. With fascinating stories about Nike’s most famous campaigns, EMOTION BY DESIGN shares Hoffman’s philosophy and principles on how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world.
Designing for Emotion: How Art Moves Us
Designing for Emotion explores how art, design, and visual storytelling can evoke deep emotional responses and influence behavior. This book examines the psychology of emotions and how artists and designers can use color, shape, texture, and composition to connect with viewers on a visceral level. Through case studies from iconic artworks, advertisements, and digital media, Designing for Emotion highlights the power of design to not only communicate ideas but also to move people emotionally. It provides a roadmap for creators who want to make an impact, whether in visual art, branding, or user experience design, by learning to craft experiences that resonate deeply with audiences.