Untrapping Product Teams Simplify The Complexity Of Creating Digital Products
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Untrapping Product Teams
Author: David Pereira
language: en
Publisher: Addison-Wesley Professional
Release Date: 2024-04-29
Empower Product Teams to Rock the World by Uncovering and Overcoming Dangerous Traps Untrapping Product Teams guides you to simplify what gets unintentionally complicated and equips you to overcome dangerous traps while steadily driving customer and business value. This isn't just another book about product management. It's a thought-provoking guide filled with simplicity, encouraging you to act today for a better tomorrow. This book is for anyone facing the challenges of working on or with product teams. It lays out leading best practices, combined with "secret ingredients" crafted by the author based on years of experience. Learn what makes or breaks product teams so you are ready to do what it takes to thrive with digital products. Learn the differences between coordinative and collaborative workflows Recognize dangerous traps and the strategies to overcome them Explore the product journey: simplify decision-making, apply mindful product discovery, use delivery to accelerate value, and measure results beyond outputs Craft product principles and set solid foundations for product teams Benefit from proven product health checks to uncover where to act today for a better tomorrow "This is my new favorite book on product management. Untrapping Product Teams covers everything you need to know to lead a product team and be successful as a product manager. Author David Pereira does an excellent job of pointing out biases and thinking traps that doom products. The book is full of many insights and tools that will be useful for years to come." --Mike Cohn, co-founder of Agile Alliance "David's book shares several hard-earned lessons of what happens when product leaders, product managers, and especially product owners are not trained to succeed in their jobs, and they go on to make predictable and avoidable mistakes. This book can help you avoid some of these pitfalls." --Marty Cagan, partner, Silicon Valley Product Group "This book touches on all the daily essentials for a product person. It's a practical guide and a meta-analysis rolled into one, serving as the 'Greatest Hits' album of Product Management. Ideal for newcomers and an excellent refresher for those already immersed in the field." --Petra Wille, author of Strong Product People Register your book for convenient access to downloads, updates, and/or corrections as they become available. See inside book for details.
Inside the Box
When we talk about managing products internally, we’re exploring a special area of product management that requires unique skills and know-how. Managing products for internal teams is a whole different game. It is less about market trends and more about meeting colleagues' needs. Product managers need practical ways to keep everyone happy and ensure that their products actually improve operations. In this lively guide, Ilana Sprongl tackles issues like driving innovation in resource-constrained environments and ensuring that internal tools remain relevant and user-friendly amidst changing organizational needs. She offers practical, implementable advice on how to improve internal product management and collaborate effectively across departments. This guide provides a view into the unique challenges of managing internal products, from understanding diverse internal customer needs to developing strategic roadmaps and aligning them with organizational goals. Whether you're balancing stakeholder demands or navigating organizational politics, Inside the Box provides pragmatic strategies and tools to ensure internal products deliver maximum value. With real-life case studies, practical advice, and proven techniques, it equips product managers to create user-friendly internal products that inspire collaboration, improve decision-making, and foster continuous innovation in any organization. It’s an essential resource for any product manager focused on driving efficiency and success from the inside out.
Return on Engagement
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.