Return On Engagement
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Return on Engagement
In the world of web design, if one wants to create a successful web site, one needs an effective content strategy. Return on Engagement shows web designers and developers how to implement an effective content strategy and how to stay ahead in the rapidly changing industry of web design. It presents best practices in terms of web design through a marketing function: content strategy, SEO, social media marketing, and success measurement to help web designers implement a strategy that ensures success for the site they are building. Return on Engagement shows web designers and developers how to not just design an aesthetically pleasing, functional website. This book shows those professionals how to implement marketing strategies and analysis into their website, thus ensuring its success. Nearly 3 years since the previous edition published, new best practices have been formed. Tools in which web developers use to analyze website metrics have advanced. New social media networks and communities have cropped up. New research in how audiences read and receive content has been done, subsequently refining best digital marketing practices. Return on Engagement features a step-by-step breakdown of how to use new tools, techniques, and technologies. The new edition also includes updated case studies of industry leaders who implement best practices on projects. Return on Engagement also features a regularly updated companion site that offers readers sample content, easy sharing tools, and web-based resources to help measure marketing viability of web properties.
Return Engagement
Love is sweeter the second time around. . . . Act One: Girl Leaves Boy Lindsay West may have the face of a Hollywood starlet, but the demanding life of a teen celebrity never suited her. So nearly twenty years ago, she left her hit TV show and returned to her hometown of Belle Coeur, Missouri. Now Lindsay takes a role in a new play at a regional theater, unaware that she’ll be sharing the stage with her former cast mate, one-time heartthrob Noah Patrick. Act Two: Boy Tries to Win Back Girl Noah Patrick took the gig at the Belle Coeur Theater hoping it would help revive his stalled career–but it was his heart that got the jumpstart. Playing opposite the beautiful and enigmatic Lindsay, he begins to understand that fame is fickle and fortune is fleeting but true love lasts. Growing up together on the set of the show that made them both stars, Noah didn’t give Lindsay much thought. But now she has grown into someone impossible to forget. Act Three: Anyone’s Guess Fighting off man-eating bears, Lindsay’s quirky family, and a pretty serious case of pneumonia, Noah will do whatever it takes to prove that this former bad boy has turned into a man Lindsay can love . . . before the curtain falls!
Return Engagement
Lightning that Lingers Cyn was certain that Harcourt wedding would finally launch her bridal consulting and catering business. But anticipation turned to shock when she met the groom—Wolf Thornton, the man she'd once intended to marry. Clearly, the upcoming union was not a match made in heaven. And if Wolf could still kiss her with such passion, then he had no right to marry Rebecca Harcourt at all! But how far could Cyn go to assuage her own burning needs?