Inside The Box
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Inside the Box
Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box. But, as Goldenberg and Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counterintuitive - but faster, better and more original innovation and creativity comes from working inside your familiar world. The newest and most inventive ideas are much closer than you think, and can be found by using five simple techniques - subtraction, task, unification, multiplication, division and attribute dependency. This strategy helped Philips use subtraction to create the slim-line DVD players we use today, while attribute dependency allowed Domino's Pizza to corner the market with their thirty-minute delivery promise. These strategies can be used by anyone, from CEOs of multinational companies to the Chilean miners' rescue team and even leading jazz guitarist Bill Frisell, who actually restricts the range of his instrument to induce increased creativity. Intuitive, revelatory and easy-to-implement, these ideas will help you find the creative streak you never knew you had.
The Gift Inside the Box
Adam Grant, the bestselling author of Give and Take, teams with his wife, Allison, to share the lighthearted tale of a gift in search of a giver--a classic in the making and the perfect conversation starter about thoughtfulness. This delightful book--one of Amazon's 2019 Holiday Gift Picks and Most Anticipated Books--is designed to start conversations with kids about generosity. In the tradition of Goodnight Gorilla, the words are intentionally spare. The book is meant to be read interactively, with adults posing questions so kids can guess what's happening (and why). Praised by both parents and teachers for sparking imagination and eliciting discussion, the story can be interpreted differently in every family, by every child, and reinterpreted many times over. Give the gift of this clever, earnest book about generosity--a new and nourishing fable for every child's library (and one that includes a delightfully innovative cover approach that requires the reader to unfasten the Velcroed cover for a fun unboxing effect!). It's a gift that keeps on giving. "Truly phenomenal . . . Kristen [Bell]'s favorite book we've read to the kids in a year." --Dax Shepard of the podcast "Armchair Expert"
Inside the Box
In Inside the Box, veteran journalist and marathoner T.J. Murphy goes all in to expose the gritty, high-intensity sport of CrossFit®. Murphy faced a future with a permanent limp from one too many marathons. Desperate to reclaim his fitness and strength, the 47-year-old signed up for his first CrossFit® workout with nothing to lose. Anaerobically blasted by each workout of the day, Murphy discovered a sweat-soaked fitness revolution that’s transforming bodies and lives. CrossFit is the sport of fitness, a radical new approach to exercise that is turning the traditional gym workout upside down. Every day at thousands of CrossFit gyms across America, fitness seekers of all shapes and sizes flex their inner athlete by racing to finish fast-paced workouts. Each workout mixes weight lifting and gymnastics into an explosively effective and addictive new way to lose weight and carve out a new physique. Inside the Box is Murphy’s journey through CrossFit. From staggering newcomer to evangelist, Murphy finds out how it feels, why it’s so popular, whether it can fix his broken body.