The Science Of Color
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The Science of Color
Color is an integral part of our daily lives, from the clothes we wear to the products we buy, the places we visit, and the emotions we feel. In "The Science of Color: Understanding the Psychology of Color," you will dive deep into the world of color, discovering its history, cultural significance, and scientific principles. This book is a comprehensive guide to the science and psychology of color, covering topics such as color perception, color theory, color symbolism, and the impact of color on our emotions, behaviors, and perceptions. You will learn how color can be used to create mood and atmosphere, communicate messages, and influence consumer behavior in various fields, from art and design to marketing and branding. Through vivid examples and real-life case studies, "The Science of Color" provides a practical and insightful guide to understanding color and its applications. You will discover the ways in which color can be used to enhance creativity, improve productivity, and promote well-being in various contexts, from the workplace to the home. Whether you are an artist, designer, marketer, or simply someone who loves color, "The Science of Color" is a must-read book that will inspire and enrich your understanding of the power and beauty of color.
Nature's Palette
Author: David Lee
language: en
Publisher: University of Chicago Press
Release Date: 2010-09-03
Though he didn’t realize it at the time, David Lee began this book twenty-five years ago as he was hiking in the mountains outside Kuala Lumpur. Surrounded by the wonders of the jungle, Lee found his attention drawn to one plant in particular, a species of fern whose electric blue leaves shimmered amidst the surrounding green. The evolutionary wonder of the fern’s extravagant beauty filled Lee with awe—and set him on a career-long journey to understand everything about plant colors. Nature’s Palette is the fully ripened fruit of that journey—a highly illustrated, immensely entertaining exploration of the science of plant color. Beginning with potent reminders of how deeply interwoven plant colors are with human life and culture—from the shifting hues that told early humans when fruits and vegetables were edible to the indigo dyes that signified royalty for later generations—Lee moves easily through details of pigments, the evolution of color perception, the nature of light, and dozens of other topics. Through a narrative peppered with anecdotes of a life spent pursuing botanical knowledge around the world, he reveals the profound ways that efforts to understand and exploit plant color have influenced every sphere of human life, from organic chemistry to Renaissance painting to the highly lucrative orchid trade. Lavishly illustrated and packed with remarkable details sure to delight gardeners and naturalists alike, Nature’s Palette will enchant anyone who’s ever wondered about red roses and blue violets—or green thumbs.
The Science of Color
The Science of Color focuses on the principles and observations that are foundations of modern color science. Written for a general scientific audience, the book broadly covers essential topics in the interdisciplinary field of color, drawing from physics, physiology and psychology. This book comprises eight chapters and begins by tracing scientific thinking about color since the seventeenth century. This historical perspective provides an introduction to the fundamental questions in color science, by following advances as well as misconceptions over more than 300 years. The next chapters then discuss the relationship between light, the retinal image, and photoreceptors, followed by a focus on concepts such as color matching and color discrimination; color appearance and color difference specification; the physiology of color vision; the 15 mechanisms of the physics and chemistry of color; and digital color reproduction. Each chapter begins with a short outline that summarizes the organization and breadth of its material. The outlines are valuable guides to chapter structure, and worth scanning even by readers who may not care to go through a chapter from start to finish. This book will be of interest to scientists, artists, manufacturers, and students.