Essentials Of Research Design And Methodology
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Essentials of Research Design and Methodology
Author: Geoffrey R. Marczyk
language: en
Publisher: John Wiley & Sons
Release Date: 2010-06-03
Master the essential skills for designing and conducting a successful research project Essentials of Research Design and Methodology contains practical information on how to design and conduct scientific research in the behavioral and social sciences. This accessible guide covers basic to advanced concepts in a clear, concrete, and readable style. The text offers students and practitioners in the behavioral sciences and related disciplines important insights into identifying research topics, variables, and methodological approaches. Data collection and assessment strategies, interpretation methods, and important ethical considerations also receive significant coverage in this user-friendly guide. Essentials of Research Design and Methodology is the only available resource to condense the wide-ranging topics of the field into a concise, accessible format for handy and quick reference. As part of the Essentials of Behavioral Science series, this book offers a thorough review of the most relevant topics in research design and methodology. Each concise chapter features numerous callout boxes highlighting key concepts, bulleted points, and extensive illustrative material, as well as "Test Yourself" questions that help you gauge and reinforce your grasp of the information covered.
Research Essentials
Author: Stephen D. Lapan
language: en
Publisher: John Wiley & Sons
Release Date: 2009-02-03
This is an accessible and practical introduction to research that addresses the broadest spectrum of research methodologies of interest to the student or new research, from experimental and survey approaches to program evaluation and ethnography. Research Essentials includes key interpretive and qualitative strategies. The book shows the role that research plays in the social sciences and education, followed by an overview of research traditions. It offers practical examples and relevant resources across the disciplines. Other features include study questions, lists of relevant journals, web sites, and organizations.
The Essentials of Business Research Methods
Increasingly, managers must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research Methods provides research techniques for people who aren't data analysts. The authors offer a straightforward, hands-on approach to the vital managerial process of gathering and using data to make clear business decisions. They include critical topics, such as the increasing role of online research, ethical issues, data mining, customer relationship management, and how to conduct information-gathering activities more effectively in a rapidly changing business environment. This is the only text that includes a chapter on qualitative data analysis, and the coverage of quantitative data analysis is more extensive, and much easier to understand than in other texts. The book features a realistic continuing case throughout that enables students to see how business research information is used in the real world. It includes applied research examples in all chapters, as well as ethical dilemma mini cases, and exercises.