Behavioral Intelligence And Operational Design Exploring Modern Service Models Customer Centric Platforms And Sustainable Digital Infrastructure

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Behavioral Intelligence and Operational Design: Exploring Modern Service Models, Customer-Centric Platforms, and Sustainable Digital Infrastructure

Author: Srinivas Kalyan Yellanki
language: en
Publisher: Deep Science Publishing
Release Date: 2025-06-10
In an era defined by rapid technological evolution and shifting consumer expectations, organizations are rethinking how they design, deliver, and sustain value. Behavioral Intelligence and Operational Design: Exploring Modern Service Models, Customer-Centric Platforms, and Sustainable Digital Infrastructure offers a timely exploration of how forward-thinking enterprises can align human behavior with intelligent systems to drive lasting transformation. This book is born from the convergence of disciplines—behavioral science, service design, and digital architecture. It aims to bridge theory with practice, helping leaders, strategists, and technologists understand the nuanced interplay between human motivation and operational efficiency. Through the lens of behavioral intelligence, we examine how insights into user behavior can inform smarter design decisions, foster engagement, and unlock new forms of value creation. Modern service models are no longer built on static processes—they are dynamic, adaptive, and increasingly customer-driven. In these pages, we explore how platforms can be architected to empower users, scale seamlessly, and evolve sustainably. We also tackle the critical need for digital infrastructure that supports innovation while remaining resilient and environmentally responsible. Each chapter is designed to provoke thought, spark innovation, and provide actionable insights. Whether you are designing digital services, reimagining operational frameworks, or seeking to future-proof your organization, this book offers a roadmap to navigate complexity with clarity and purpose. Our hope is that this work serves as both a guide and a catalyst, enabling organizations to thrive in a world where intelligence, empathy, and sustainability are not just competitive advantages, but foundational imperatives.
Business Intelligence for Small and Medium-Sized Enterprises

Business intelligence (BI) has evolved over several years as organizations have extended their online transaction processing (OLTP) capabilities and applications to support their routine operations. With online analytical processing (OLAP), organizations have also established the capability to extract internal and external data from a variety of sources to specifically obtain intelligence about non-routine and often less-structured arrangements. BI therefore refers to applications and technologies that are used to gather, provide access to, and analyze data and information about the operations of an organization. It has the capability of providing comprehensive insight into the more volatile factors affecting the business and its operations, thereby facilitating enhanced decision-making quality and contributing to the creation of business value. Larger and more sophisticated organizations have long been exploiting these capabilities. Business Intelligence for Small and Medium-Sized Enterprises (SMEs) guides SMEs in replicating this experience to provide an agile roadmap toward business sustainability. The book points out that successful BI implementations have generated significant increases in revenue and cost savings, however, the failure rates are also very high. More importantly, it emphasizes that a full range of BI capabilities is not the exclusive purview of large organizations. It shows how SMEs make extensive use of BI techniques to develop the kind of agility endowing them with the organizational capability to sense and respond to opportunities and threats in an increasingly dynamic business environment. It points to the way to a market environment in which smaller organizations could have a larger role. In particular, the book explains that by establishing the agility to leverage internal and external data and information assets, SMEs can enhance their competitiveness by having a comprehensive understanding of the key to an agile roadmap for business sustainability.
Digital Service Platforms

E-service is an increasingly popular business practice and a critical part of supporting the global information society. The Digital Service Platforms book reduces the ambiguity about e-service by clarifying how to take advantage of it as well as how to overcome barriers and issues. It includes ten chapters in three subject areas: e-service and social media, e-service concepts, and e-service quality and development. Chapters cover such topics as organization-community relationships, systematic e-service innovation, social media ecosystems, accessibility experience design, Industry 4.0, public e-employment services in different countries, and more.