Writing To Persuade
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Writing to Persuade
"And with Writing to Persuade you'll introduce students to real-world genres such as letters, editorials, and advertisements. Caine even gives teachers advice and specific lessons on persuasive writing for standardized tests. Better yet, she saves you hours of prep time by including examples of high-quality persuasive writing from students as well as real-life examples culled from national sources that are ready to hand out during your lessons."--BOOK JACKET.
Persuasive Writing
Developed from powerful techniques consistently proven in the world of multi-million pound commercial bid writing, Persuasive Writing reveals the most efficient and effective ways to make your words work, time after time. Discover how to: Transform any document into something truly compelling and persuasive Understand what your reader really wants to hear and use this to get what you want Combine logic and emotion to convince even the most sceptical reader Whether you're writing for business or for pleasure, the longest document or the shortest email, with these and many more proven techniques, Persuasive Writing will ensure every word works for you.
Make it Clear
The essentials of communication for professionals, educators, students, and entrepreneurs, from organizing your thoughts to inspiring your audience and ensuring what you say is remembered. Written by an MIT professor who taught his students these techniques for more than 40 years, Make It Clear explains how to communicate—how to speak and write to get your ideas across. Starting with the basics—finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques ("do not ask for brutal honesty")—this essential resource is packed with advice that covers how to write to be understood, how to inspire, how to defeat writer's block, and much more: ·Why you should start with an empowerment promise and conclude by noting you delivered on that promise ·How a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story combine to make you and your work memorable ·The VSN-C (Vision, Steps, News–Contributions) framework as an organizing structure and how to create and organize your ideas with a “broken–glass” outline ·How to prepare slides, writing and rewriting, and even choosing a type family Learning how to speak and write well will empower you and make you smarter. Effective communication can be life-changing—making use of just one principle in this book can get you the job, make the sale, convince your boss, inspire a student, or even start a revolution.