Write Better Copy That Sells
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Write Better Copy That Sells
Author: Reynolds Adams
language: en
Publisher: Independently Published
Release Date: 2019-08-26
If you find it difficult (or on the rough days, borderline impossible) to write for your business, fear not.. you're not alone. In this book, I discussed how daunting writing can feel when you add it to the pile of other things you juggle as a business owner and entrepreneur. One way to make it more manageable is to break the task down into smaller pieces. But even with a framework for easily creating solid landing page copy in hand, there's still one hard thing you need to do: get started. For those of us who've gone months, days, or even years with a sense of dread at the idea of writing emails, blog posts, sales letters, or landing pages for our businesses, it's time we re-frame writing in our minds. We must stand up to the "Copywriting Monster" under our beds and say, "No more!" Because writing good landing page copy isn't just important, it's essential. The way you talk to your audience either makes them want to learn more or it pushes them away. Based on my own experience facing down that monster in my own work, I've put together this book full of tips and hacks to make your business writing less difficult, more effective, and maybe even kind of fun.
How to Write Copy That Sells
Author: Ray Edwards
language: en
Publisher: Morgan James Publishing
Release Date: 2016-02-16
Communicate with potential customers—and persuade them to buy: “The best copywriting teacher I know.” —Michael Hyatt, New York Times–bestselling author of Your Best Year Ever This book is for everyone who needs to write copy that sells—including copywriters, freelancers, and entrepreneurs. Writing copy that sells without seeming “salesy” can be tough, but is an essential skill. How to Write Copy That Sells offers tips for crafting powerful, effective headlines and bullet points, reveals the secrets of product launch copy, and supplies specific copywriting techniques for: email marketing websites social media direct mail traditional media ads, and more “Ray invites you into his inner sanctum where he opens his real-life copywriting toolkit . . . Get this book!” —Judith Sherven, PhD, and Jim Sniechowski, PhD, bestselling authors of The Heart of Marketing
Writing Better Copy
Writing Better Copy is simple - it starts with opening this book. Writing Better Copy is a quick and easy read that will teach you how to write more effectively to convey your message quickly. Copywriting is simply the art of conveying a message from one person to another and the most important principle of copywriting is the ease and speed with which this message is communicated. When I first started working as a copywriter, I thought that I needed to use long words and complicated sentences to bamboozle readers into buying the products; that only long elegant prose would increase website conversions. I was wrong. Copywriting is about using the simplest words and sentences you can. People don’t read websites for the joy of reading, they read for information and if they don’t et it quickly they go somewhere else. Writing Better Copy cuts through the waffle and bumph and teaches you how to remove the unnecessary, trim away the excess and connect with your customers effectively. What this book teaches you: What you need to be a copywriter How to identify your audience when writing What is AIDA and how to use it in your writing The difference between the emotional sale and the logical purchase How to sell the sizzle and not the steak Finding what it is that really interests your potential customers Answering the “so what” question Should you write as you speak When to be funny in your writing Why your copy should be about “you” not “me” How to keep it simple, stupid Keeping things positive Creating a tone of voice Writing headlines, sublines and calls to action Writing for the web Editing your copy Proofreading techniques It took me years working as a copywriter to learn these strategies, with this book you can learn in about an hour what took me years to learn and cut straight to the good part. The part where you write better copy for your website and sell more of what you need to sell. Writing better copy is easy, the first step you take is by reading this book.