Writing Better Copy
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Writing Better Copy
Writing Better Copy is simple - it starts with opening this book. Writing Better Copy is a quick and easy read that will teach you how to write more effectively to convey your message quickly. Copywriting is simply the art of conveying a message from one person to another and the most important principle of copywriting is the ease and speed with which this message is communicated. When I first started working as a copywriter, I thought that I needed to use long words and complicated sentences to bamboozle readers into buying the products; that only long elegant prose would increase website conversions. I was wrong. Copywriting is about using the simplest words and sentences you can. People don’t read websites for the joy of reading, they read for information and if they don’t et it quickly they go somewhere else. Writing Better Copy cuts through the waffle and bumph and teaches you how to remove the unnecessary, trim away the excess and connect with your customers effectively. What this book teaches you: What you need to be a copywriter How to identify your audience when writing What is AIDA and how to use it in your writing The difference between the emotional sale and the logical purchase How to sell the sizzle and not the steak Finding what it is that really interests your potential customers Answering the “so what” question Should you write as you speak When to be funny in your writing Why your copy should be about “you” not “me” How to keep it simple, stupid Keeping things positive Creating a tone of voice Writing headlines, sublines and calls to action Writing for the web Editing your copy Proofreading techniques It took me years working as a copywriter to learn these strategies, with this book you can learn in about an hour what took me years to learn and cut straight to the good part. The part where you write better copy for your website and sell more of what you need to sell. Writing better copy is easy, the first step you take is by reading this book.
How To Write Better Copy
Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.
How to Write Copy that Sells Tech
Author: Pasquale De Marco
language: en
Publisher: Pasquale De Marco
Release Date: 2025-05-05
**How to Write Copy that Sells Tech** is the definitive guide to writing powerful promotional materials for technology products, services, and companies. Whether you're a novice copywriter or a seasoned pro, this book will provide you with valuable insights and practical advice on how to write clear, concise, and persuasive tech copy. You'll learn how to: * Understand your audience * Craft compelling stories * Write for the web, social media, email, and print * Create sales copy that converts * Write effective press releases * Stay ahead of the curve in the ever-changing world of tech copywriting With its in-depth coverage of all aspects of tech copywriting, this book is the essential resource for anyone who wants to write copy that sells. **What's inside:** * **Chapter 1: The Power of Tech Copywriting** * The importance of effective tech copywriting * How tech copywriting can help you sell more products and services * The different types of tech copywriting * How to write tech copy that is clear, concise, and persuasive * The importance of testing your tech copy * **Chapter 2: Understanding Your Audience** * Who are you writing for? * What are their needs and wants? * How can you reach them most effectively? * The importance of market research * How to create buyer personas * **Chapter 3: The Art of Storytelling** * Why storytelling is so powerful * How to use storytelling to connect with your audience * The different types of stories you can tell * How to structure your stories * The importance of a strong call to action Order your copy of How to Write Copy that Sells Tech today and start writing copy that will help you achieve your business goals! If you like this book, write a review on google books!