Winston Patrick Henry Make It Clear Speak And Write To Persuade And Inform

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Make it Clear

The essentials of communication for professionals, educators, students, and entrepreneurs, from organizing your thoughts to inspiring your audience and ensuring what you say is remembered. Written by an MIT professor who taught his students these techniques for more than 40 years, Make It Clear explains how to communicate—how to speak and write to get your ideas across. Starting with the basics—finding your voice, organizing your ideas, making sure what you say is remembered, and receiving critiques ("do not ask for brutal honesty")—this essential resource is packed with advice that covers how to write to be understood, how to inspire, how to defeat writer's block, and much more: ·Why you should start with an empowerment promise and conclude by noting you delivered on that promise ·How a well-crafted, explicitly identified slogan, symbol, salient idea, surprise, and story combine to make you and your work memorable ·The VSN-C (Vision, Steps, News–Contributions) framework as an organizing structure and how to create and organize your ideas with a “broken–glass” outline ·How to prepare slides, writing and rewriting, and even choosing a type family Learning how to speak and write well will empower you and make you smarter. Effective communication can be life-changing—making use of just one principle in this book can get you the job, make the sale, convince your boss, inspire a student, or even start a revolution.
The Craft of Scientific Presentations

Author: Michael Alley
language: en
Publisher: Springer Science & Business Media
Release Date: 2006-05-17
This timely and hugely practical work provides a score of examples from contemporary and historical scientific presentations to show clearly what makes an oral presentation effective. It considers presentations made to persuade an audience to adopt some course of action (such as funding a proposal) as well as presentations made to communicate information, and it considers these from four perspectives: speech, structure, visual aids, and delivery. It also discusses computer-based projections and slide shows as well as overhead projections. In particular, it looks at ways of organizing graphics and text in projected images and of using layout and design to present the information efficiently and effectively.
Difficult Conversations

What is a difficult conversation? Asking for a pay rise, saying 'no' to your boss or spouse, confronting a friend or neighbour, asking a difficult favour, apologizing. We all have conversations that we dread and find unpleasant. But can we develop the skills to make such situations less stressful and more productive? Based on fifteen years of research and consultations with thousands of people, DIFFICULT CONVERSATIONS pinpoints what works. Use this ground-breaking, step-by-step book to turnyour difficult conversations into positive, problem-solving experiences.