Why Your Website Doesn T Work
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Why Your Website Doesn't Work
You’re reading this because you know something other business owners don’t: making an effective business website is hard. Many business websites are little more than grimy shop windows that display bland messages to people too busy with their own lives to pay any attention. If you can’t explain what you sell, then you’ll also struggle to find the right audience. Why Your Website Doesn’t Work will help you achieve clarity, engage the right audience, and target your website more effectively. In fact, Why Your Website Doesn’t Work is much more than a book: it’s a complete website improvement toolkit, to help you make your business more successful. With this book in your hands, you’ll learn: - How to assess your website with the Website Effectiveness Assessment tool - What you need to focus on to improve your site - How to find and engage the right audience - How to create highly focused product descriptions that sell If you have a website that empties your bank account instead of filling your calendar, Why Your Website Doesn’t Work is for you. —— ‘This innovative, solid, and reliable approach has given us a more visible and flexible website. Our website clearly states who we want to be and how we want to position ourselves.’ Paul ter Wal Founder and CEO, Team ANDARE
Making Your Website Work 2: 100 More Copy & Design Tweaks for Smart Business Owners
More actionable tips to help you build a website that actually works AI tools make it easier than ever to start writing. But it’s still your job as a smart business owner to understand what good copy and web design look like to make sure the words and layouts you end up with on your site will resonate with your prospects. This is the second book in the Making Your Website Work series, created after the first volume received tons of positive feedback from readers who called it "one of the most useful books" and "a trusted advisor" they kept coming back to. If you're looking to build a website that grows your business without getting a marketing degree or slogging through vague theoretic advice, you're in the right place. This book does NOT teach you every copywriting formula, make you memorize design rules, or ramble on about theory. Instead, it dives into real website problems that service providers—freelancers and big companies alike—actually face, and shows you how to fix them with practical tips. Among other things, you’ll learn: The #1 thing on your website you need to fix asap How to spot (and fix) a weak unique value proposition A 60-second change that turns your copy from "meh" to "wow" A fail-proof way to give your message a solid structure How to tell if your web page needs to be redesigned What readers say about "Making Your Website Work", vol. 1: ⭐⭐⭐⭐⭐ ~ "This is the first book I finish related to this topic. Totally worth it." ~ "I find myself going to the book like one would go to a trusted advisor. Do yourself a favor and get it." ~ "Very easy to read with lots of tips that you can apply immediately." ~ "Readable and extremely useful book for anyone doing their own website design and copy." ~ "If you’re looking to create or update your site, look no further, this book will make it very easy for you." Who is this book for? This book is NOT for you if: You sell products, not services. These tips are for service-provider websites: freelancers, consultancies, agencies, contractors, etc. Your website is already attracting a decent amount of leads. If that’s the case, a proper professional audit is the next best step. *** This book IS for you if you're: 1) A business owner who manages your own website. You'll learn to write more effective copy and avoid design choices that hurt your message. 2) A business owner who is planning to get someone to create your website for them, be it a human copywriter, a web designer agency, or a generative AI tool like ChatGPT. You’ll learn how to spot ineffective copy and sloppy design and how to give your human and/or robot helper clear instructions to improve it so your website actually converts. 3) A copywriter looking to sharpen your skills and protect your words from bad design. You’ll learn how to spot issues and make a solid case to clients and designers. 4) A web designer who wants to build sites that not only look good, but actually convert.
Ultimate Guide to Optimizing Your Website
Revised edition of the author's Ultimate guide to search engine optimization.