Making Your Website Work 2 100 More Copy Design Tweaks For Smart Business Owners
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Making Your Website Work 2: 100 More Copy & Design Tweaks for Smart Business Owners
More actionable tips to help you build a website that actually works AI tools make it easier than ever to start writing. But it’s still your job as a smart business owner to understand what good copy and web design look like to make sure the words and layouts you end up with on your site will resonate with your prospects. This is the second book in the Making Your Website Work series, created after the first volume received tons of positive feedback from readers who called it "one of the most useful books" and "a trusted advisor" they kept coming back to. If you're looking to build a website that grows your business without getting a marketing degree or slogging through vague theoretic advice, you're in the right place. This book does NOT teach you every copywriting formula, make you memorize design rules, or ramble on about theory. Instead, it dives into real website problems that service providers—freelancers and big companies alike—actually face, and shows you how to fix them with practical tips. Among other things, you’ll learn: The #1 thing on your website you need to fix asap How to spot (and fix) a weak unique value proposition A 60-second change that turns your copy from "meh" to "wow" A fail-proof way to give your message a solid structure How to tell if your web page needs to be redesigned What readers say about "Making Your Website Work", vol. 1: ⭐⭐⭐⭐⭐ ~ "This is the first book I finish related to this topic. Totally worth it." ~ "I find myself going to the book like one would go to a trusted advisor. Do yourself a favor and get it." ~ "Very easy to read with lots of tips that you can apply immediately." ~ "Readable and extremely useful book for anyone doing their own website design and copy." ~ "If you’re looking to create or update your site, look no further, this book will make it very easy for you." Who is this book for? This book is NOT for you if: You sell products, not services. These tips are for service-provider websites: freelancers, consultancies, agencies, contractors, etc. Your website is already attracting a decent amount of leads. If that’s the case, a proper professional audit is the next best step. *** This book IS for you if you're: 1) A business owner who manages your own website. You'll learn to write more effective copy and avoid design choices that hurt your message. 2) A business owner who is planning to get someone to create your website for them, be it a human copywriter, a web designer agency, or a generative AI tool like ChatGPT. You’ll learn how to spot ineffective copy and sloppy design and how to give your human and/or robot helper clear instructions to improve it so your website actually converts. 3) A copywriter looking to sharpen your skills and protect your words from bad design. You’ll learn how to spot issues and make a solid case to clients and designers. 4) A web designer who wants to build sites that not only look good, but actually convert.
Making Your Website Work: 100 Copy & Design Tweaks for Smart Business Owners
Take a shortcut to making your website work Want to learn how to drive more business through your website without taking an expensive course or reading a pile of books? "Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website today to get more clients and sales. It doesn’t teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory. Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face – the same problems you have with your website – and shows you how to fix them through practical tips. Among other things, you’ll learn: * How to spot (and fix) vague and self-centered copy * How to sound trustworthy even without testimonials * How to structure your homepage to make your message clear * Why you should delete your Testimonials and FAQ pages * Where to place call-to-action buttons to get more people to click * What design mistakes get in the way of your message WHO IS THIS BOOK FOR? This book is for you if you're: * A business owner who takes care of their website themselves. You’ll learn how to write better copy and how to make sure that your design doesn’t kill your message. * A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You’ll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers. * A web designer who wants to design not only pretty websites but also websites that convert. * A business owner who is planning to hire someone to create their website for them. You’ll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you’re paying for will also convert.
Making Your Website Work
Take a shortcut to making your website work Want to learn how to drive more business through your website without taking an expensive course or reading a pile of books? "Making Your Website Work" helps you understand what makes a great website through practical tips you can apply to your website and get new clients and sales today. It doesn't teach you all the copywriting formulas, make you learn design rules by heart or generally talk a lot about things in theory. Instead, it describes real website problems that freelancers, digital agencies, ecommerce shops and SaaS companies face - the same problems you have with your website - and shows you how to fix them through practical tips. Among other things, you'll learn: How to spot (and fix) vague and self-centered copy How to sound trustworthy even without testimonials How to structure your homepage to make your message clear Why you should delete your Testimonials and FAQ pages Where to place call-to-action buttons to get more people to click What design mistakes get in the way of your message Who is this book for? This book is for you if you're: A business owner who takes care of their website themselves. You'll learn how to write better copy and how to make sure that your design doesn't kill your message. A copywriter who wants to sharpen their skill and also learn how to prevent designers from murdering their copy later on. You'll learn to spot bad design decisions and discover powerful arguments to use in conversations with your clients and their designers. A web designer who wants to design not only pretty websites but also websites that convert. A business owner who is planning to hire someone to create their website for them. You'll learn how to spot ineffective copy and sloppy design to make sure that the pretty website you're paying for will also convert.