Visual Intelligence Perception Image And Manipulation In Visual Communication
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Visual Intelligence
Cuts across perceptual psychology, art, television, film, literature, advertising, and political communication to give the reader critical insight into the holistic logic and emotional power of the images that dominate our lives.
Handbook of Visual Communication
This Handbook of Visual Communication explores the key theoretical areas in visual communication, and presents the research methods utilized in exploring how people see and how visual communication occurs. With chapters contributed by many of the best-known and respected scholars in visual communication, this volume brings together significant and influential work in the visual communication discipline. The theory chapters included here define the twelve major theories in visual communication scholarship: aesthetics, perception, representation, visual rhetoric, cognition, semiotics, reception theory, narrative, media aesthetics, ethics, visual literacy, and cultural studies. Each of these theory chapters is followed by exemplar studies in the area, demonstrating the various methods used in visual communication research as well as the research approaches applicable for specific media types. The Handbook serves as an invaluable reference for visual communication theory as well as a useful resource book of research methods in the discipline. It defines the current state of theory and research in visual communication, and serves as a foundation for future scholarship and study. As such, it is required reading for scholars, researchers, and advanced students in visual communication, and it will be influential in other disciplines in which the visual component is key, including advertising, persuasion, and media studies. The volume will also be useful to practitioners seeking to understand the visual aspects of their media and the visual processes used by their audiences.
The Routledge Companion to Visual Journalism
Representing the first collection of its kind, The Routledge Companion to Visual Journalism introduces fundamental topics and ideas, delineates the diversity and complexity of this growing field, and creates a foundation for future scholarship and study. In the contemporary digital media landscape, still and moving images, interactive visualizations and virtual reality are increasingly important to attract attention, cultivate engagement, inform and influence opinions, and provide a more emotive and immediate viewing experience for news audiences. This Companion draws together leading voices from academia and industry to survey this dynamic and ubiquitous mode and inspire dialogue. Along with an introduction and conclusion, the volume is structured in five sections and covers people and identities; practices and processes; technologies, equipment, and forms; theories, concepts, and values; and audience interpretation and impact. Beginning by looking at the history of visual news, chapters go on to explore how visual news is created; how journalists visually represent gender, race, sexuality, (dis)ability, "elites," and ordinary citizens; key ethical ideas and theories behind the creation of visual news; and how visual news is processed, drawing in research from eye-tracking, media psychology, and media literacy. The book ends with a critical look at the future of the field. The Routledge Companion to Visual Journalism is a recommended resource for all advanced students and researchers of visual journalism and communication and will also be of interest to practitioners in these fields.