Unstructured Data Analytics
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Unstructured Data Analytics
Turn unstructured data into valuable business insight Unstructured Data Analytics provides an accessible, non-technical introduction to the analysis of unstructured data. Written by global experts in the analytics space, this book presents unstructured data analysis (UDA) concepts in a practical way, highlighting the broad scope of applications across industries, companies, and business functions. The discussion covers key aspects of UDA implementation, beginning with an explanation of the data and the information it provides, then moving into a holistic framework for implementation. Case studies show how real-world companies are leveraging UDA in security and customer management, and provide clear examples of both traditional business applications and newer, more innovative practices. Roughly 80 percent of today's data is unstructured in the form of emails, chats, social media, audio, and video. These data assets contain a wealth of valuable information that can be used to great advantage, but accessing that data in a meaningful way remains a challenge for many companies. This book provides the baseline knowledge and the practical understanding companies need to put this data to work. Supported by research with several industry leaders and packed with frontline stories from leading organizations such as Google, Amazon, Spotify, LinkedIn, Pfizer Manulife, AXA, Monster Worldwide, Under Armour, the Houston Rockets, DELL, IBM, and SAS Institute, this book provide a framework for building and implementing a successful UDA center of excellence. You will learn: How to increase Customer Acquisition and Customer Retention with UDA The Power of UDA for Fraud Detection and Prevention The Power of UDA in Human Capital Management & Human Resource The Power of UDA in Health Care and Medical Research The Power of UDA in National Security The Power of UDA in Legal Services The Power of UDA for product development The Power of UDA in Sports The future of UDA From small businesses to large multinational organizations, unstructured data provides the opportunity to gain consumer information straight from the source. Data is only as valuable as it is useful, and a robust, effective UDA strategy is the first step toward gaining the full advantage. Unstructured Data Analytics lays this space open for examination, and provides a solid framework for beginning meaningful analysis.
Tapping into Unstructured Data
Author: William H. Inmon
language: en
Publisher: Pearson Education
Release Date: 2007-12-11
The Definitive Guide to Unstructured Data Management and Analysis--From the World’s Leading Information Management Expert A wealth of invaluable information exists in unstructured textual form, but organizations have found it difficult or impossible to access and utilize it. This is changing rapidly: new approaches finally make it possible to glean useful knowledge from virtually any collection of unstructured data. William H. Inmon--the father of data warehousing--and Anthony Nesavich introduce the next data revolution: unstructured data management. Inmon and Nesavich cover all you need to know to make unstructured data work for your organization. You’ll learn how to bring it into your existing structured data environment, leverage existing analytical infrastructure, and implement textual analytic processing technologies to solve new problems and uncover new opportunities. Inmon and Nesavich introduce breakthrough techniques covered in no other book--including the powerful role of textual integration, new ways to integrate textual data into data warehouses, and new SQL techniques for reading and analyzing text. They also present five chapter-length, real-world case studies--demonstrating unstructured data at work in medical research, insurance, chemical manufacturing, contracting, and beyond. This book will be indispensable to every business and technical professional trying to make sense of a large body of unstructured text: managers, database designers, data modelers, DBAs, researchers, and end users alike. Coverage includes What unstructured data is, and how it differs from structured data First generation technology for handling unstructured data, from search engines to ECM--and its limitations Integrating text so it can be analyzed with a common, colloquial vocabulary: integration engines, ontologies, glossaries, and taxonomies Processing semistructured data: uncovering patterns, words, identifiers, and conflicts Novel processing opportunities that arise when text is freed from context Architecture and unstructured data: Data Warehousing 2.0 Building unstructured relational databases and linking them to structured data Visualizations and Self-Organizing Maps (SOMs), including Compudigm and Raptor solutions Capturing knowledge from spreadsheet data and email Implementing and managing metadata: data models, data quality, and more
Spark for Data Science
Author: Srinivas Duvvuri
language: en
Publisher: Packt Publishing Ltd
Release Date: 2016-09-30
Analyze your data and delve deep into the world of machine learning with the latest Spark version, 2.0 About This Book Perform data analysis and build predictive models on huge datasets that leverage Apache Spark Learn to integrate data science algorithms and techniques with the fast and scalable computing features of Spark to address big data challenges Work through practical examples on real-world problems with sample code snippets Who This Book Is For This book is for anyone who wants to leverage Apache Spark for data science and machine learning. If you are a technologist who wants to expand your knowledge to perform data science operations in Spark, or a data scientist who wants to understand how algorithms are implemented in Spark, or a newbie with minimal development experience who wants to learn about Big Data Analytics, this book is for you! What You Will Learn Consolidate, clean, and transform your data acquired from various data sources Perform statistical analysis of data to find hidden insights Explore graphical techniques to see what your data looks like Use machine learning techniques to build predictive models Build scalable data products and solutions Start programming using the RDD, DataFrame and Dataset APIs Become an expert by improving your data analytical skills In Detail This is the era of Big Data. The words ҂ig Data' implies big innovation and enables a competitive advantage for businesses. Apache Spark was designed to perform Big Data analytics at scale, and so Spark is equipped with the necessary algorithms and supports multiple programming languages. Whether you are a technologist, a data scientist, or a beginner to Big Data analytics, this book will provide you with all the skills necessary to perform statistical data analysis, data visualization, predictive modeling, and build scalable data products or solutions using Python, Scala, and R. With ample case studies and real-world examples, Spark for Data Science will help you ensure the successful execution of your data science projects. Style and approach This book takes a step-by-step approach to statistical analysis and machine learning, and is explained in a conversational and easy-to-follow style. Each topic is explained sequentially with a focus on the fundamentals as well as the advanced concepts of algorithms and techniques. Real-world examples with sample code snippets are also included.