Ultimate Salesforce Data Cloud For Customer Experience Explore Implement And Elevate B2c Experiences Through Customer Data Innovations Using Salesforce Data Cloud
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Ultimate Salesforce Data Cloud for Customer Experience
Author: Gourab Mukherjee
language: en
Publisher: Orange Education Pvt Ltd
Release Date: 2024-01-16
Become a Salesforce Data Cloud implementation expert. KEY FEATURES ● Explore the ways Salesforce Data Cloud can help your organization improve customer experience. ● A practical guide to implementation and best practices, walking through the process of implementing a Customer Data Platform. ● Prepare for the Salesforce Data Cloud Consultant exam and become a certified Salesforce Data Cloud practitioner. DESCRIPTION Survival in today's business landscape hinges on delivering exceptional customer experiences, and Customer Data Platforms (CDPs) are pivotal in achieving this goal. The ‘Ultimate Salesforce Data Cloud for Customer Experience' is your indispensable guide to unraveling the Salesforce ecosystem, illuminating its applications' significance in diverse business scenarios. Dive into the transformative potential of Customer Data Platforms, understanding their role in unlocking tremendous value for enterprises. Explore the prowess of Salesforce Data Cloud, a leading CDP platform, and gain practical insights into its seamless implementation. The book explores Salesforce Data Cloud architecture, gaining actionable insights for implementing both Customer Data Platforms and Salesforce Data Cloud. It will navigate the pivotal realms of data security and privacy, establishing a sturdy foundation for customer-centric strategies. The book also covers success stories that showcase the transformative outcomes achieved through the utilization of Salesforce Data Cloud. The end of the book serves as a roadmap for those aspiring to conquer the Salesforce Data Cloud Consultant exam. WHAT WILL YOU LEARN ● Master the dynamics of Customer Data Platforms (CDPs) exploring their fundamentals and significance. ● Demystify Salesforce Data Cloud Architecture by delving into the framework. ● Gain insights into the intricacies of implementing a Customer Data Platforms (CDPs) project. ● Develop skills to engage in Salesforce Data Cloud implementation projects as functional consultants or project managers. ● Comprehend best practices for data security and privacy of the Salesforce Data Cloud. ● Prepare to successfully attempt the Salesforce Data Cloud certification exam. WHO IS THIS BOOK FOR? The book is for all working professionals, students, managers, or anyone wishing to kickstart their journey in the exciting world of customer data platforms and customer experience management. Those looking to get certified as a Salesforce Data Cloud consultant should use this book to aid their preparation. TABLE OF CONTENTS 1. Introducing Salesforce Platform 2. Introduction to Customer Data Platform 3. Going beyond CDP: Salesforce Data Cloud 4. Salesforce Data Cloud Architecture 5. Implementing a Customer Data Platform 6. Implementing Salesforce Customer Data Cloud 7. Data Security and Privacy 8. Success Stories with Salesforce Data Cloud 9. The Way Forward for Creating Great Customer Experiences 10. Preparation for the Salesforce Data Cloud Consultant Exam Index
Ultimate Salesforce Data Cloud for Customer Experience
Author: Gourab Mukherjee
language: en
Publisher: eBook Partnership
Release Date: 2024-01-18
Become a Salesforce Data Cloud implementation expert. Book Description Survival in today's business landscape hinges on delivering exceptional customer experiences, and Customer Data Platforms (CDPs) are pivotal in achieving this goal. The ‘Ultimate Salesforce Data Cloud for Customer Experience' is your indispensable guide to unraveling the Salesforce ecosystem, illuminating its applications' significance in diverse business scenarios. Dive into the transformative potential of Customer Data Platforms, understanding their role in unlocking tremendous value for enterprises. Explore the prowess of Salesforce Data Cloud, a leading CDP platform, and gain practical insights into its seamless implementation. The book explores Salesforce Data Cloud architecture, gaining actionable insights for implementing both Customer Data Platforms and Salesforce Data Cloud. It will navigate the pivotal realms of data security and privacy, establishing a sturdy foundation for customer-centric strategies. The book also covers success stories that showcase the transformative outcomes achieved through the utilization of Salesforce Data Cloud. The end of the book serves as a roadmap for those aspiring to conquer the Salesforce Data Cloud Consultant exam. Table of Contents 1. Introducing Salesforce Platform 2. Introduction to Customer Data Platform 3. Going beyond CDP: Salesforce Data Cloud 4. Salesforce Data Cloud Architecture 5. Implementing a Customer Data Platform 6. Implementing Salesforce Customer Data Cloud 7. Data Security and Privacy 8. Success Stories with Salesforce Data Cloud 9. The Way Forward for Creating Great Customer Experiences 10. Preparation for the Salesforce Data Cloud Consultant Exam Index
Trailblazer
NEW YORK TIMES BESTSELLER • The founder and co-CEO of Salesforce delivers an inspiring vision for successful companies of the future—in which changing the world is everyone’s business. “An urgent and compelling book for anyone in business who yearns to fulfill a higher mission in the world.”—Richard Branson What’s the secret to business growth and innovation and a purpose-driven career in a world that is becoming vastly more complicated by the day? According to Marc Benioff, the answer is embracing a culture in which your values permeate everything you do. In Trailblazer, Benioff gives readers a rare behind-the-scenes look at the inner workings of one of the world’s most admired companies. He reveals how Salesforce’s core values—trust, customer success, innovation, and equality—and commitment to giving back have become the company’s greatest competitive advantage and the most powerful engine of its success. Because no matter what business you’re in, Benioff says, values are the bedrock of a resilient company culture that inspires all employees, at every level, to do the best work of their lives. Along the way, he shares insights and best practices for anyone who wants to cultivate a company culture positioned to thrive in the face of the inevitable disruption ahead. None of us in the business world can afford to sit on the sidelines and ignore what’s going on outside the walls of our workplaces. In the future, profits and progress will no longer be sustainable unless they serve the greater good. Whether you run a company, lead a small team, or have just draped an ID badge around your neck for the first time, Trailblazer reveals how anyone can become an agent of change. Praise for Trailblazer “A guide for what every business and organization must do to thrive in this period of profound political and economic change.”—Jamie Dimon, chairman and CEO of JPMorgan Chase “In Trailblazer, Benioff explores how companies can nurture a values-based culture to become powerful platforms for change.”—Susan Wojcicki, CEO of YouTube