Tipping Point Sparknotes

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Summary of The Tipping Point

Summary of The Tipping Point - How Little Things Can Make a Big Difference - A Comprehensive Summary PART 1: ‘TIPPING’ AN IDEA The first chapter of the book starts by explaining the author’s idea about how many companies function today. As we may or may not know, many companies are trying to sell as many of their products as possible. That is why they are trying to “tip” those products. Those companies want to spread “the word” about their products. And the want to spread it to as many people as possible, but this is not an easy task. The reason for that is that for something to “tip” there needs to be the right conditions for that to happen. If the conditions are not favorable, tipping will never occur. Here the author compares tipping a message to the spreading of a virus. It is actually more or less the same. A virus will never be able to spread out of a controlled environment unless there is an opportunity for it. From all this Gladwell comes up with three of his “laws.” These laws describe the conditions necessary for “tipping” to occur, and without them, “a virus will always stay inside.” These laws are: The Law of the Few The Stickiness Factor The Power of Context Without these three laws, information will never be able to spread out to the intended group of people. To be continued... Here is a Preview of What You Will Get: ⁃ A Full Book Summary ⁃ An Analysis ⁃ Fun quizzes ⁃ Quiz Answers ⁃ Etc. Get a copy of this summary and learn about the book.
Summary to Quickly Read The Tipping Point by Malcolm Gladwell

Author: Zane Rozzi
language: en
Publisher: Independently Published
Release Date: 2019-08-23
This summary is a separate companion to The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell. Behaviours, trends, and the desire to buy a product are all ideas that must spread throughout the population. The most successful ideas spread like a virus through the population, with one person spreading the idea to many others, who then go on to spread the idea even further. Some ideas spread, others don't. To make an idea spread, it must cross the tipping point. Once an idea has crossed the tipping point, it spreads far and wide at an incredibly rapid pace. Learn how to push your idea past the tipping point. Summary Table of Contents: Ideas, Behaviours, Trends, and Products Spread like Epidemics To Spread, an Idea Must Cross the Tipping Point The Pareto Principle (80/20 Rule) Describes How Ideas Spread Some People Are More Persuasive than Others when Spreading Ideas Celebrities Are Connectors Mavens Are Responsible for Passing Information along to Others Spreading an Idea Across Boundaries Is Crucial Groups of 150 People The Best People to Help You Spread Your New Idea The Power of Your Environment If an Idea Doesn't Stick, It Doesn't Spread Please note: This is a separate companion summary of the most important ideas from the book - not the original full-length book.
Risk Analysis of Complex and Uncertain Systems

Author: Louis Anthony Cox Jr.
language: en
Publisher: Springer Science & Business Media
Release Date: 2009-06-12
In Risk Analysis of Complex and Uncertain Systems acknowledged risk authority Tony Cox shows all risk practitioners how Quantitative Risk Assessment (QRA) can be used to improve risk management decisions and policies. It develops and illustrates QRA methods for complex and uncertain biological, engineering, and social systems – systems that have behaviors that are just too complex to be modeled accurately in detail with high confidence – and shows how they can be applied to applications including assessing and managing risks from chemical carcinogens, antibiotic resistance, mad cow disease, terrorist attacks, and accidental or deliberate failures in telecommunications network infrastructure. This book was written for a broad range of practitioners, including decision risk analysts, operations researchers and management scientists, quantitative policy analysts, economists, health and safety risk assessors, engineers, and modelers.