Summary To Quickly Read The Tipping Point By Malcolm Gladwell


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Summary to Quickly Read The Tipping Point by Malcolm Gladwell


Summary to Quickly Read The Tipping Point by Malcolm Gladwell

Author: Zane Rozzi

language: en

Publisher: Independently Published

Release Date: 2019-08-23


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This summary is a separate companion to The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell. Behaviours, trends, and the desire to buy a product are all ideas that must spread throughout the population. The most successful ideas spread like a virus through the population, with one person spreading the idea to many others, who then go on to spread the idea even further. Some ideas spread, others don't. To make an idea spread, it must cross the tipping point. Once an idea has crossed the tipping point, it spreads far and wide at an incredibly rapid pace. Learn how to push your idea past the tipping point. Summary Table of Contents: Ideas, Behaviours, Trends, and Products Spread like Epidemics To Spread, an Idea Must Cross the Tipping Point The Pareto Principle (80/20 Rule) Describes How Ideas Spread Some People Are More Persuasive than Others when Spreading Ideas Celebrities Are Connectors Mavens Are Responsible for Passing Information along to Others Spreading an Idea Across Boundaries Is Crucial Groups of 150 People The Best People to Help You Spread Your New Idea The Power of Your Environment If an Idea Doesn't Stick, It Doesn't Spread Please note: This is a separate companion summary of the most important ideas from the book - not the original full-length book.

The Tipping Point: by Malcolm Gladwell | Summary & Analysis


The Tipping Point: by Malcolm Gladwell | Summary & Analysis

Author: Elite Summaries

language: en

Publisher: Elite Summaries

Release Date:


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Author Malcolm Gladwell explores the idea of ideas and how they catch fire in his novel, The Tipping Point. He contests that thoughts and ideas spread in much the same way illness spreads, usually to much better effect: a little exposure goes a long way. He presents the spread of ideas as a sort of epidemic, and perhaps his novel is proof of that. Since its release in 2002, The Tipping Point has become a national bestseller. This edition includes a new afterword by the author. p.p1 {margin: 0.0px 0.0px 10.0px 0.0px; text-align: justify; font: 11.0px 'Trebuchet MS'; color: #000000; -webkit-text-stroke: #000000} span.s1 {font-kerning: none} How do ideas go from horribly unpopular to the latest trend so quickly? Malcolm Gladwell dives into the subjects of fashion, children's shows and even cigarettes in a search for the answer. It's a book that will stop and make you think about how these ideas apply within the context of daily life, marketing, and a whole host of other subjects. Gladwell leads us on a sociological expedition into the mentality and behavior that drives societal trends. Sociology students and readers just looking for a good book-and basically anyone in between- will find The Tipping Point highly enjoyable. It is peppered with anecdotes that carry along the scientific ideas quite nicely, making for a quick and interesting read. Gladwell's insight in The Tipping Point has been used in marketing and advertising strategies by many companies, but it's written in just such a way that keeps the content from even approaching dryness. If you enjoy science but hate the feeling of chewing through a research paper, The Tipping Point is absolutely the book for you.

Summary: The Tipping Point


Summary: The Tipping Point

Author: BusinessNews Publishing,

language: en

Publisher: Primento

Release Date: 2017-01-30


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The must-read summary of Malcolm Gladwell's book “The Tipping Point: How Little Things Can Make a Big Difference”. This complete summary of "The Tipping Point" by Malcolm Gladwell, a renowned journalist and writer, outlines the author's notion of "tipping point", which is the moment when a idea reaches critical mass and suddenly grows dramatically, or 'goes viral'. This understanding of collective psychology and sales techniques is already changing the way people think about selling products and disseminating ideas. Added-value of this summary: • Save time • Understand how information and ideas are effectively disseminated in modern society • Expand your knowledge of business and politics To learn more, read "The Tipping Point" and discover which changes will make the difference in business or politics.