Thinking Inside The Box
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Thinking Inside the Box
'Beautifully researched account, full of humour and personal insight' David Crystal, author of Making Sense: The Glamorous Story of English Grammar 'A witty, wise, and wonderfully weird journey that will change the way you think . . . This book is a delight' Bianca Bosker, author of Cork Dork: A Wine-Fueled Adventure Among the Obsessive Sommeliers, Big Bottle Hunters, and Rogue Scientists Who Taught Me to Live for Taste 'Delightfully engrossing, charmingly and enthusiastically well-written history of the crossword puzzle' Benjamin Dreyer, author of Dreyer's English: An Utterly Correct Guide to Clarity and Style 'Full of treasures, surprises and fun . . . richly bringing to life the quirky, obsessive, fascinating characters in the crossword world' Mary Pilon, author of The Monopolists: Obsession, Fury, and the Scandal Behind the World's Favorite Board Game 'A gold mine of revelations. If there is a pantheon of cruciverbalist scholars, Adrienne Raphel has established herself squarely within it' Mary Norris, author of Between You & Me: Confessions of a Comma Queen Equal parts ingenious and fun, Thinking Inside the Box is a love letter to the infinite joys and playful possibilities of language, a treat for die-hard cruciverbalists and first-time crossword solvers alike. The crossword is a feature of the modern world, inspiring daily devotion and obsession from millions. It was invented in 1913, almost by accident, when an editor at the New York World was casting around for something to fill some empty column space for that year's Christmas edition. Almost overnight, crosswords became a phenomenal commercial success, and have been an essential ingredient of any newspaper worth its salt since then. Indeed, paradoxically, the popularity of crosswords has never been greater, even as the world of media and newspapers, the crossword's natural habitat, has undergone a dramatic digital transformation. But why, exactly, are the satisfactions of a crossword so sweet that over the decades they have become a fixture of breakfast tables, bedside tables and commutes, and even given rise to competitive crossword tournaments? Blending first-person reporting from the world of crosswords with a delightful telling of the crossword's rich literary history, Adrienne Raphel dives into the secrets of this classic pastime. At the annual American Crossword Puzzle Tournament, she rubs shoulders with elite solvers from all over the world, doing her level best to hold her own; aboard a crossword-themed cruise she picks the brains of the enthusiasts whose idea of a good time is a week on the high seas with nothing to do but crosswords; and, visiting the home and office of Will Shortz, New York Times crossword puzzle editor and US National Public Radio's official Puzzlemaster, she goes behind the scenes to see for herself how the world's gold standard of puzzles is made.
Inside the Box
Current business wisdom holds that to forge a powerfully original solution to problems, we must think outside the box. But, as Goldenberg and Boyd reveal, based on expertise and experience in both corporate and academic worlds, this is utterly wrong. It may seem counterintuitive - but faster, better and more original innovation and creativity comes from working inside your familiar world. The newest and most inventive ideas are much closer than you think, and can be found by using five simple techniques - subtraction, task, unification, multiplication, division and attribute dependency. This strategy helped Philips use subtraction to create the slim-line DVD players we use today, while attribute dependency allowed Domino's Pizza to corner the market with their thirty-minute delivery promise. These strategies can be used by anyone, from CEOs of multinational companies to the Chilean miners' rescue team and even leading jazz guitarist Bill Frisell, who actually restricts the range of his instrument to induce increased creativity. Intuitive, revelatory and easy-to-implement, these ideas will help you find the creative streak you never knew you had.
Creativity Unlimited
Flying in the face of current thinking, this book suggests that we do not need to ‘think outside the box’ in our quest for creativity, rather we should rethink the way we look ‘inside the box’. This idea will resonate only too well with those who have endeavoured to be creative by thinking outside that box, only to have their attempts scuppered by the constraints of bureaucracy and organizational politics. Instead of fighting a losing battle, the author suggests that creativity should be worked at within the constraints of the organizational box, but that space needs to be grown and allowed to be shaken up. Only by experimenting, mutating and finding new directions can you uncover business paths that lead to success. The reader is encouraged not to free themselves from all their knowledge and experiences (the thinking outside the box method) but to use their knowledge and experience in new ways. The book is structured around three key steps: Expanding the box: so that the pieces of the puzzle in it can move around more freely Filling the box: with even more knowledge, and how to get these new pieces of the puzzle to connect with the existing ones Shaking the box: so that the pieces fall into new places and form new patterns. The book shows that anybody can be creative. The creative methods suggested in the book will be linked to real business examples from which techniques have been developed to help their implementation. Numerous exercises and ‘eye-openers’ form part of the practical implementation of Micael Dahlén’s ideas. The book is framed by models and concepts of how creativity works (the creative process, the creative person and the creative result) and what its effects are.