The Power Of Metaphor
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The Power of Metaphor
Author: Mark Jordan Landau
language: en
Publisher: American Psychological Association (APA)
Release Date: 2014
This book explores the possibility that metaphor is a cognitive tool that people routinely use to understand abstract concepts (such as morality) in terms of superficially dissimilar concepts that are relatively easier to comprehend (such as cleanliness).
Politicians and Rhetoric
This book analyzes the rhetoric of speeches by major British or American politicians and shows how metaphor is used systematically to create political myths of monsters, villains and heroes. Metaphors are shown to interact with other figures of speech to communicate subliminal meanings by drawing on the unconscious emotional association of words.
The Power Of Metaphor
Author: Michael Berman
language: en
Publisher: Crown House Publishing
Release Date: 1999-09-21
Packed with original stories and visualisations, this is a must-buy resource for teachers, trainers and therapists who are looking for new approaches to group work, or are simply story-telling enthusiasts. " An essential part of our professional development library and widely consulted" Fiona Balloch, Principal, Oxford House College, London