The Disney Touch
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The Disney Touch
Author: Ron Grover
language: en
Publisher: Irwin Professional Publishing
Release Date: 1991
Few companies in American history have enjoyed the kind of turnaround the Walt Disney company managed in the last five years. Complex and compelling, this is a story full of lessons and strategies from which the rest of corporate America can learn.
Disney Touch
Author: Ron Grover
language: en
Publisher: Irwin Professional Publishing
Release Date: 1992-01-01
Understanding Disney
Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults? In this major new book, Janet Wasko examines the processes by which the Disney company - one of the largest media and entertainment corporations in the world - manufactures the fantasies which enthrall millions. She analyses the historical expansion of the Disney empire, examines the content of Disney's classic films, cartoons and TV programs and shows how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides a fresh and comprehensive account of one of the most significant media and cultural institutions of our time. This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies and will appeal to a wide readership.