The Discourse Of Youtube
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The Discourse of YouTube
The Discourse of YouTube explores the cutting edge of contemporary multimodal discourse through an in-depth analysis of structures, processes and content in YouTube discourse. YouTube is often seen as no more than a place to watch videos, but this book argues that YouTube and YouTube pages can also be read and analysed as complex, multi-authored, multimodal texts, emerging dynamically from processes of textually-mediated social interaction. The objective of the book is to show how multimodal discourse analysis tools can help us to understand the structures and processes involved in the production of YouTube texts. Philip Benson develops a framework for the analysis of multimodality in the structure of YouTube pages and of the multimodal interactions from which their content emerges. A second, and equally important, objective is to show how the globalization of YouTube is central to much of its discourse. The book identifies translingual practice as a key element in the global discourse of YouTube and discusses its roles in the negotiation of identities and intercultural learning in videos and comments. Focusing on YouTube as a key example of new digital media, The Discourse of YouTube makes a substantial contribution to conversations about new ways of producing multimodal text in a digital world.
Discourse and Knowledge
Author: Teun A. van Dijk
language: en
Publisher: Cambridge University Press
Release Date: 2014-07-17
Both 'discourse' and 'knowledge' are fundamental concepts, but they are often treated separately. The first book to adopt a multidisciplinary approach to studying the relationship between these concepts, Discourse and Knowledge introduces the new field of epistemic discourse analysis and uses a wide range of examples to illustrate the theory.
A Beginner’s Guide to Discourse Analysis
This practical textbook introduces students to a range of tools and techniques used in discourse analysis. The perfect starting point for those new to the field, it explores a wide range of fundamental concepts in discourse analysis, including sociolinguistic variables that affect language use, register, cohesion and coherence, discourse markers and Grice’s maxims. Excerpts from novels, songs, newspaper articles and spoken conversations illustrate key concepts and enrich students’ understanding of the subject. This introductory guide is an invaluable resource for undergraduates studying discourse analysis, sociolinguistics and applied linguistics modules or courses. It is also ideal for students of related disciplines which entail an understanding of discourse analysis, such as communication studies, sociology, anthropology, management and psychology.