Swipe Up For More

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Swipe Up for More!

An unfiltered, colorful romp through the IRL world of influencers that spills the tea on the multibillion-dollar industry of content creation. If you’re anything like journalist Stephanie McNeal—aka, a millennial woman—you spend hours every day indulging in Instagram’s infinite scroll. The influencers on the platform aren’t just providing eye candy; these tastemakers impact how we cook, consume, parent, decorate, think, and live. But what exactly is going on behind the curtain of the perfectly curated Instagram grids we obsess over the most? Through intimate, funny, and vulnerable reporting, McNeal takes us through the looking glass and into the secretive real world of three major influencers: fashion and lifestyle juggernaut Caitlin Covington of Southern Curls & Pearls, runner and advocate Mirna Valerio, and OG “mommy blogger” Shannon Bird. Swipe Up For More! is based on three years of unprecedented, fly-on-the-wall access that offers a rare glimpse into how these influencers build their empires, struggle with the haters and snarkers, fight for creative control from the tech platforms that enable their businesses, parent in public, and try to look good while doing it. Along the way, McNeal answers burning questions, like: Why are there so many Mormon mommy influencers? What is it like to work for a popular influencer? What do they do with all the free swag? How do brand partnerships work? And how much money do they really make? Irresistible, juicy, and voyeuristic, Swipe Up For More! reveals all about the women some love to hate (and many actually, secretly, genuinely love).
Style and Statistics

Author: Brittany Bullard
language: en
Publisher: John Wiley & Sons
Release Date: 2016-11-22
A non-technical guide to leveraging retail analytics for personal and competitive advantage Style & Statistics is a real-world guide to analytics in retail. Written specifically for the non-IT crowd, this book explains analytics in an approachable, understandable way, and provides examples of direct application to retail merchandise management, marketing, and operations. The discussion covers current industry trends and emerging-standard processes, and illustrates how analytics is providing new solutions to perennial retail problems. You'll learn how to leverage the benefits of analytics to boost your personal career, and how to interpret data in a way that's useful to the average end business user or shopper. Key concepts are detailed in easy-to-understand language, and numerous examples highlight the growing importance of understanding analytics in the retail environment. The power of analytics has become apparent across industries, but it's left an especially indelible mark on retail. It's a complex topic, but you don't need to be a data scientist to take advantage of the opportunities it brings. This book shows you what you need to know, and how to put analytics to work with retail-specific applications. Learn how analytics can help you be better at your job Dig deeper into the customer's needs, wants, and dreams Streamline merchandise management, pricing, marketing, and more Find solutions for inefficiencies and inaccuracies As the retail customer evolves, so must the retail industry. The retail landscape not only includes in-store but also website, mobile site, mobile apps, and social media. With more and more competition emerging on all sides, retailers need to use every tool at their disposal to create value and gain a competitive advantage. Analytics offers a number of ways to make your company stand out, whether it's through improved operations, customer experience, or any of the other myriad factors that build a great place to shop. Style & Statistics provides an analytics primer with a practical bent, specifically for the retail industry.
Beyond the Swipe

There's no doubt that the Internet has changed modern life. In the blink of an eye, we can look up obscure information, order groceries, or connect with old friends. With the advent of dating apps, even true love is at our fingertips--or so we're told. But how can single Christians find their way from that first swipe right of interest on an app to long-lasting, God-honoring love? Kristin Fry has her share of laugh-out-loud and cringe-worthy dating app stories, and she knows the fatigue that can come with digital dating. Despite the instant gratification that some dating apps advertise, true relationships are more than an interaction based on first impressions on a mobile device. In a warm, conversational style, Fry tackles a broad range of topics from evaluating profiles to first dates to maintaining healthy peer friendships even while dating. Kristin mines her own experience in the dating world but also includes insights from interviews with thirty married couples, and in-depth biblical study from Abraham and Sarah, the life of Jesus, the letter of Ephesians, and more. This isn't just another how-to book for finding Mr. Right; this is a guide to help single Christian women navigate the new normal without forgetting their genuine identity in a God who loves them. By the end, digital daters will have the right tools for dating well--and know that God's best is possible.