Studies On Shift Game Localization And Subtitling
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STUDIES ON SHIFT: Game Localization and Subtitling
Author: SF Luthfie Arguby Purnomo
language: en
Publisher: SF. Luthfie Arguby Purnomo
Release Date:
This book attempts to theoretically approach video game localization and subtitling not only from the eyes of translation studies but also from multidisciplinary perspectives. You will find how game studies, ludology, hegemony theory, socio-cognition, visual studies, and translation studies generate new perspectives in video game localization and subtitling studies.
Multidisciplinary Insights into Translation Studies
The book explores translation theory, the translation industry's current state and potential future, and translation research and pedagogy. It delves into disruptive technologies, globalisation, and changing market trends that are shaping translation studies. The book highlights significant advancements in the translation industry and translation training technology, particularly machine translation and artificial intelligence in practice, focusing on interdisciplinary human-based approach and its impact on the increased demand for translations. The book offers views on new opportunities for labour positions in the translation industry and training models that should be carried out to corresponding research. Moreover, the book emphasises the increasing demand for translation services in selected domains and niche industries. While acknowledging the potential disruptions brought by technological advancements, the ideas presented in the book underline the importance of adaptability and continuous learning for language professionals. It calls for the education system to embrace the challenges and equip future language professionals with the necessary skills to thrive in a changing landscape. The presented concepts aim to encourage readers to embrace technological advancements, human cooperation, specialisation in niche areas, and actively participate in professional networking to contribute significantly to the growth of the fast-evolving language industry. This book is intended for curricula designers at universities, academics and students in the fields of translatology, philology, linguistics, humanities, languages, and cultural studies, and trainers of translation and interpreting. This book is also useful for lexicographers and terminographers, and freelancers in LSP.
Gaming Demographics Shift
Gaming Demographics Shift explores the evolving landscape of the game industry, revealing how age, gender, and geography are reshaping player behavior and market segmentation. It highlights that gaming is no longer solely the domain of young men; instead, it encompasses diverse age groups from children to senior citizens. The book also examines the increasing influence of female gamers across all platforms, debunking the myth that women primarily engage with casual mobile games. The book emphasizes the importance of understanding these shifts for game developers and marketers. By analyzing large-scale player surveys and market research, the author provides actionable strategies for creating more inclusive and successful games. Each chapter focuses on a major demographic shift, such as the aging gamer population, the rise of female gamers, and the nuances of emerging global markets. Ultimately, Gaming Demographics Shift argues that adapting to these changes is not just socially responsible but a business imperative. The book progresses by first establishing the historical context of gaming demographics, then dedicating focused chapters to the major shifts, and concluding with practical strategies for game design and marketing that cater to these diverse player demographics. This approach makes it a valuable resource for industry professionals seeking to stay ahead in the competitive gaming market.