Social Organization

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The Social Organization

Author: Anthony J. Bradley
language: en
Publisher: Harvard Business Press
Release Date: 2011-09-27
As a leader, it's your job to extract maximum talent, energy, knowledge, and innovation from your customers and employees. But how? In The Social Organization, two of Gartner's lead analysts strongly advocate exploiting social technology. The authors share insights from their study of successes and failures at more than four hundred organizations that have used social technologies to foster—and capitalize on—customers’ and employees’ collective efforts. But the new social technology landscape isn’t about the technology. It’s about building communities, fostering new ways of collaborating, and guiding these efforts to achieve a purpose. To that end, the authors identify the core disciplines managers must master to translate community collaboration into otherwise impossible results: • Vision: defining a compelling vision of progress toward a highly collaborative organization. • Strategy: taking community collaboration from risky and random success to measurable business value. • Purpose: rallying people around a clear purpose, not just providing technology. • Launch: creating a collaborative environment and gaining adoption. • Guide: participating in and influencing communities without stifling collaboration. • Adapt: responding creatively to change in order to better support community collaboration. The Social Organization highlights the benefits and challenges of using social technology to tap the power of people, revealing what managers must do to make collaboration a source of enduring competitive advantage.
Social Organization and Social Process

The essays gathered in this volume contain analyses based on the general action perspective of Chicago sociology and, in particular, on the contributions of Anselm L. Strauss, whose lengthy achievement this volume honors.
Social organization

In "Social Organization," Charles Horton Cooley presents a profound analysis of the structures that bind human societies together. Adopting a sociological lens, Cooley intricately weaves theoretical discourse with vivid examples from everyday life, exploring the dynamics of primary and secondary groups. The literary style is characterized by its clarity and accessibility, making complex social theories engaging for both scholars and lay readers. Positioned within early 20th-century American sociology, this work reflects Cooley's belief in the importance of interpersonal relationships and their role in shaping social organization, laying the groundwork for future sociological inquiry. Charles Horton Cooley (1864-1929) was a prominent American sociologist and a key figure in the development of symbolic interactionism. His educational background, coupled with his experiences in community settings, fostered his keen interest in how individuals form social connections and collective identities. Cooley's pioneering ideas on the 'looking-glass self' and group dynamics found fertile ground in this book, showcasing his drive to understand the essence of social life and its implications on individual behavior. "Social Organization" is an essential read for anyone looking to comprehend the foundational principles of sociology and social interaction. Cooley's insights remain relevant in today's complex social landscape, making this work a vital resource for students, scholars, and anyone intrigued by the intricate web of human relationships and societal structures.