Proceedings Of The International Conference On Digital Transformation In Business Navigating The New Frontiers Beyond Boundaries Dtbnnf 2024
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Proceedings of the International Conference on Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries (DTBNNF 2024)
This is an open access book. "Digital Transformation in Business: Navigating the New Frontiers Beyond Boundaries." Scheduled for 24th & 25th January 2024 promises to be a transformative and enlightening experience for Academicians, Research scholars, business leaders, innovators, and technology enthusiasts. The central theme of this conference, "Navigating the New Frontiers Beyond Boundaries," encapsulates the current state of business in the digital era. As technology continues to shape our world, boundaries that were once considered insurmountable are being challenged, reshaped, and even obliterated. Digital transformation is at the heart of this evolution, and this conference aims to explore how businesses can harness its power to reach new heights. Objectives of the Conference : Help researchers and practitioners reassess business model and plans through digital transformation. Help to recommend the innovation and transitions of new-age technology to the business. Support researchers and practitioners in evaluating improvements in customer experience. Showcase improvements in employee performance within the work environment through Digital transformation. Explore operational agility using digital transformation
Innovation Management for Disruptive Maturity in Competitive Scenarios
In an increasingly competitive and dynamic environment, adoption of innovation is crucial for businesses to maintain their resilience. With the use of artificial intelligence (AI) becoming more prevalent, it is important for businesses to stay up to date on these trends and navigate through the challenges they pose to privacy and security. These technologies can be utilized to foster strategic innovation management. By effectively managing innovation strategies, businesses may effectively manage disruptive maturity. Innovation Management for Disruptive Maturity in Competitive Scenarios encompasses new trends such as technological advancements, customers changes, new business models, artificial intelligence, and data science. It examines new experiences along with the fundamentals of theoretical discussions, enabling researchers to potentialize the discussion around innovative culture for organizations. Covering topics such as internal control advisory, source diversity, and market behavior, this book is an excellent resource for business owners, educators, academicians, researchers, and scientists.
Marketing and Smart Technologies
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2024), held at University of Azores, Ponta Delgada, Azores, Portugal, between December 5 and 7, 2024. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.