Practical Guide To Using Video In The Behavioral Sciences
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Practical Guide to Using Video in the Behavioral Sciences
This hands-on guide to the use of video in the behavioral sciences identifies and provides detailed descriptions of both current and potential uses of the medium. Both authoritative and practical, it supplements every use described in Part I with contributions by a team of international experts, illustrating applications for each purpose in Part II. Covers topics and applications in interactive video, video for assessment and documentation, analysis of facial expression and emotion, video vignettes, video use at the community level and much more.
Handbook of Motivation and Cognition Across Cultures
In recent years there has been a wealth of new research in cognition, particularly in relation to supporting theoretical constructs about how cognitions are formed, processed, reinforced, and how they then affect behavior. Many of these theories have arisen and been tested in geographic isolation. It remains to be seen whether theories that purport to describe cognition in one culture will equally prove true in other cultures. The Handbook of Motivation and Cognition Across Cultures is the first book to look at these theories specifically with culture in mind. The book investigates universal truths about motivation and cognition across culture, relative to theories and findings indicating cultural differences. Coverage includes the most widely cited researchers in cognition and their theories- as seen through the looking glass of culture. The chapters include self-regulation by Tory Higgins, unconscious thought by John Bargh, attribution theory by Bernie Weiner, and self-verification by Bill Swann, among others. The book additionally includes some of the best new researchers in cross-cultural psychology, with contributors from Germany, New Zealand, Japan, Hong Kong, and Australia. In the future, culture may be the litmus test of a theory before it is accepted, and this book brings this question to the forefront of cognition research. - Includes contributions from researchers from Germany, New Zealand, Japan, Hong Kong, and Australia for a cross-cultural panel - Provides a unique perspective on the effect of culture on scientific theories and data
Emotion Measurement
Author: Herbert L. Meiselman
language: en
Publisher: Woodhead Publishing
Release Date: 2021-04-09
Emotion Measurement, Second Edition highlights key elements of emotions that should be considered in the measurement of emotions in both academic and commercial environments. This edition begins with an updated review of basic studies of emotion, including the theory, physiology, and psychology of emotions, as these are the foundational studies which food scientists as well as product developers and marketing professionals need to be aware of. The second section highlights methods for studying emotions, and reviews the different approaches to emotion measurement: questionnaire self-report, behavioral, and physiological. This section explores the merits of intrinsic versus extrinsic measures of emotion. Some new measurement approaches have emerged since the first edition of this book. The book then presents practical applications, with chapters on emotion research in food and beverage, as well as in a range of products and clinical settings. The experience in testing product emotions has increased since the first edition when product emotion research was newer. Finally, Emotion Measurement, Second Edition provides coverage of cross-cultural research on emotions. This is critical because much of the newer commercial research is aimed at markets around the world, requiring methods that work in many cultures. And the universality of emotions has been a topic of research for decades. Taking both an academic and applied approach, Emotion Measurement, Second Edition will be an invaluable reference for those conducting basic academic research on emotions and for sensory and consumer scientists, and the product developers and marketing professionals they work alongside. - Reviews both the academic and the applied strands of emotion measurement research - Focuses on cross-cultural studies of emotions, which is currently lacking from most of the literature in the field - Highlights methods for studying emotions in both basic and applied studies