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Understanding Digital Marketing
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Virtual Ethnography
Christine Hine rejects the postmodernist reading of the Internet as a site for playfulness and the end of authenticity. She argues that the Internet is both a site for cultural formations and a cultural artefact.
Web Hosting For Dummies
Host your own website or blog with this unique guide If you'd like to make the leap from a hosted environment to a self-hosted service, this book is for you. You may be making the move from casual blogging to professional blogging. Or, you might already be self-hosting, but want a good guide to show you how to get more out of your plan. In simple, easy-to-understand language, this helpful book breaks down all the functions of web hosting for self-hosted users, from setting up new e-mail accounts to backing up and securing your site, analyzing server logs, choosing a platform to install, and more. Breaks down the functions of web hosting for new self-hosters, including casual bloggers who may be moving into professional blogging Helps those who are already self-hosting maximize the services they are paying for Offers a one-stop, complete resource on web hosting, rather than just a few chapters, as in many blogging books Covers setting up and using e-mail accounts, working with FTP clients, backing up and securing sites, using cloud services, understanding domains and DNS, using built-in databases, and more Web Hosting For Dummies helps you take charge of your own web hosting and having fun in the process!