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Understanding Digital Marketing
Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Pro PHP Security
PHP security, just like PHP itself, has advanced. Updated for PHP 5.3, the second edition of this authoritative PHP security book covers foundational PHP security topics like SQL injection, XSS, user authentication, and secure PHP development. Chris Snyder and Tom Myer also delve into recent developments like mobile security, the impact of JavaScript, and the advantages of recent PHP hardening efforts. Pro PHP Security, Second Edition will serve as your complete guide for taking defensive and proactive security measures within your PHP applications. Beginners in secure programming will find a lot of material on secure PHP development, the basics of encryption, secure protocols, as well as how to reconcile the demands of server-side and web application security.
A Study of Jewish Refugees in China (1933–1945)
This book comprehensively discusses the topic of Jews fleeing the Holocaust to China. It is divided into three parts: historical facts; theories; and the Chinese model. The first part addresses the formation, development and end of the Jewish refugee community in China, offering a systematic review of the history of Jewish Diaspora, including historical and recent events bringing European Jews to China; Jewish refugees arriving in China: route, time, number and settlement; the Jewish refugee community in Shanghai; Jewish refugees in other Chinese cities; the "Final Solution" for Jewish refugees in Shanghai and the “Designated Area for Stateless Refugees”; friendship between the Jewish refugees and the local Chinese people; the departure of Jews and the end of the Jewish refugee community in China. The second part provides deeper perspectives on the Jewish refugees in China and the relationship between Jews and the Chinese. The third part explores the Chinese model in the history of Jewish Diaspora, focusing on the Jews fleeing the Holocaust to China and compares the Jewish refugees in China with those in other parts of the world. It also introduces the Chinese model concept and presents the five features of the model.