Net Guide
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Net Guide
Packed with invaluable advice, "NetGuide" is the most complete guide to what's on the net and how to get there. Get all the facts on all the sites including America Online, CompuServe, Prodigy and the World Wide Web. "The liveliest, most readable online guide yet".--"USA Today".
The Construction Net
Using this book can help the busy architect/engineer/contractor to optimize online time by determining the key sites to visit before connecting to the Internet. Topics are conveniently arranged by subject showing where to find the "index sites" together with details of many specialist sites.
Complete Guide to Internet Publicity
Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.