Marketing And Advertising In The Online To Offline O2o World
Download Marketing And Advertising In The Online To Offline O2o World PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Marketing And Advertising In The Online To Offline O2o World book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Marketing and Advertising in the Online-to-Offline (O2O) World
The field of marketing has changed for the good as the lines between the online and the offline worlds continue to blur and merge as new metaverses emerge. The evolution of online-to-offline and offline-to-online strategies and business models are transforming the research agenda for academicians and work practices for professionals. Further study on this evolution is required to fully understand the opportunities and future directions. Marketing and Advertising in the Online-to-Offline (O2O) World presents an insight into online and offline marketing strategies and practices and focuses on the emerging trend in the online and offline worlds. The book also explores the potential use of emerging technologies such as virtual reality, mixed reality, and big data analytics in different marketing and advertising functions. Covering key topics such as consumer behavior, brand equity, advertising, and brand performance, this reference work is ideal for business owners, industry professionals, managers, administrators, policymakers, researchers, academicians, scholars, practitioners, instructors, and students.
Perspectives on Women in Management and the Global Labor Market
As more women achieve management positions across the world, it is essential to understand women’s roles in management in different countries and economies as well as their relationships to the global market and the gender effect on management. Women’s leadership and the challenges that they face look very different globally. It is important to research the role of women in management in order to strengthen equality and efficiency. Perspectives on Women in Management and the Global Labor Market provides a clear idea of the effect of gender on the management decision-making process and the respective consequences, showing similarities and striking differences in the practices of different countries and economies. This book serves as a compilation of ideas in the new trends associated with the presence of women in management and the global labor market. Covering topics such as firm debt maturity, change management, and wage inequality, this premier reference source is an excellent resource for business managers and leaders, human resource managers, entrepreneurs, government officials, sociologists, students and educators of higher education, librarians, researchers, and academicians.
Business Sustainability with Artificial Intelligence (AI): Challenges and Opportunities
This book covers different technological and business-related issues including ethical use and cultural sensitivity of data used in businesses, managing data privacy and protection, governance standards for digital transformation, executive leadership strategic decisions, and business innovation and sustainability. With the recent development of artificial intelligence (AI), businesses are urged to consider innovation while applying digital transformation. Depending on the nature of the businesses, it is found that innovative digital transformation is required with the use of artificial intelligence. However, the future of AI in businesses is yet unclear, the question is it true that without digital transformation businesses are no longer sustainable? Researchers argue that digital transformation could be an opportunity for business to create a global brand however several implications and challenges should be considered including governance and responsible digital management. This book explores how businesses could benefit from AI and leverage technologies to sustain businesses. The book is authored by leading experts in the field of AI, digitalization, and business innovation and sustainability; the author’s diversity reflects quality of research with high level of impact in the research topic. It is written in accessible language that makes it easy for business leaders, researchers, policymakers, and anyone interested in the future of business development to understand the complex concepts and ideas presented in the book. This book provides insight for executive leaders in setting new innovative strategies toward leveraging AI in business at different levels of operations to support business sustainability. The book provides different theoretical and practical practices and case studies that could be used as a guideline for policy making and devising innovative directions.