Moriarty 2009
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The Science and Art of Branding
This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. "The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.
Extravagance and Misery
Author: Alan Thomas
language: en
Publisher: Oxford University Press
Release Date: 2024-11-05
Extravagance and Misery discusses the economic inequalities that characterize capitalist societies. What causes these inequalities? Why are they unfair? Do they make us unhappy and, if so, why? Which stories do we tell each other about those inequalities and why do these stories help perpetuate them? What role do emotions, such as shame (amongst the poor) and envy and admiration (for the rich) play? The authors draw on insights from philosophers, economists, psychologists and other scientists to explain the structural mechanisms underlying inequality, and the impact it has on our well-being and happiness. The result is an explanation of the emotional regime that characterizes our capitalist societies and that perpetuates the unfair gap between the extravagance of the rich and the misery of the poor. Finally, Extravagance and Misery proposes how to re-shape this emotional regime in the interests of justice and solidarity.
The Teacher of the 21st Century
Author: Linda Daniela
language: en
Publisher: Cambridge Scholars Publishing
Release Date: 2014-03-17
The Association for Teacher Education in Europe (ATEE) is a non-profit European organisation, aimed at enhancing the quality of Teacher Education in Europe, and supporting the professional development of teachers and teacher educators at all levels. The ATEE Spring conference takes place every other year and is organized by the University of Latvia. The Spring conference in 2013 was the sixth such conference. The contents of this book contain the best articles written by participants at the 2013 conference, and present the exchange of ideas between European teacher educators, in addition to experiences, research and ideas from outside Europe. European experience, knowledge and research support the general enhancement of the quality of teacher education throughout the world. As such, this book stimulates dialogue between teacher educators, researchers on teacher education, students, teachers, employers, politicians, supervisory bodies, NGOs and other groups involved in teacher education and research, and innovation in teacher education.