Marketing Management Concepts And Tools A Simple Introduction
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Marketing Management Concepts and Tools: A Simple Introduction
Marketing Management Concepts and Tools: A Simple Introduction presents the fields key ideas and methods. Discover the basics, management goals, consumer-led marketing, strategy, segmentation, market dynamics, competitive strategy, brand creation, consumer behaviour, B2B, market research, innovation, services, internet, communication, advertising, distribution, pricing and the future of marketing.
Marketing Management Concepts and Tools
Author: K H. ERICKSON
language: en
Publisher: Createspace Independent Publishing Platform
Release Date: 2014-04-16
Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning. Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research. Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.
Investment Formulas: A Simple Introduction
Investment Formulas: A Simple Introduction includes over 80 formulas in the investment field, alongside relevant definitions and explanations. The formulas cover the topics of historical return measures, investment models, portfolio performance evaluation, firm and stock valuation, bond portfolio management, derivatives, and option valuation.