Market Strategies In A Hyper Connected World
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Market Strategies in a Hyper-connected World
Author: Alessandro Arbore
language: en
Publisher: EGEA spa
Release Date: 2025-02-21T00:00:00+01:00
This book provides practitioners with the strategic insight needed to successfully navigate the ever-evolving trajectories of the digital era. Building on the integration of solid frameworks, it introduces a dynamic, iterative approach to market strategy --balancing boldness and innovation with sustainable and defensible actions. In fact, every change brings new opportunities as well as new risks: A leader must know when and how to start their own revolution, when and how to join someone else’s, and when and how to promote coevolution. Each chapter combines academic rigor with real-world examples, from understanding first- and second-mover advantages in today’s hyper connected world to leveraging AI technologies and customer-centric value creation. Readers will also discover actionable tools to optimize both offensive and defensive strategies in both mature and emerging markets. Designed for CMOs, marketing strategists, and business leaders more in general, this book serves as a comprehensive guide to mastering the delicate balance between market innovation and sustainable profitability --an enduring challenge in the quest to create and capture value.
Marketing Strategies
There are no good or bad marketing strategies per se without understanding our Competitive Cycles. A good marketing strategy in a War of Position can be a bad strategy for a War of Movement, and vice versa. Starting with the fundamentals of strategic marketing, the book proposes an effective framework for managing marketing strategies in the age of hyper-competition. It reinterprets market challenges as a circular journey, which we will call competitive cycles. A competitive cycle is consists of three main stages, or " seasons" of competition: We call them the War of Position, the War of Movement, and the War of Imitation. It is critical to fully understand their nature because each stage has its own logic and weapons, therefore requiring specific marketing strategies. In the age of data, algorithms and connectivity, first-mover and second-mover advantages are then linked to new concepts highlighted in the book.
Basics of Interactive Marketing
Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com