Basics Of Interactive Marketing
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Digital Marketing Roadmap: Your Guide to Mastering the Basics for a Career in Digital Marketing
" Digital Marketing Roadmap: Your Guide to Mastering the Basics for a Career in Marketing is the ultimate handbook for aspiring digital marketers. Whether you're a recent graduate or looking to switch careers, this book offers a clear pathway to enter the exciting field of digital marketing. The book starts with a concise overview of digital marketing, providing you with a solid foundation of knowledge. From there, it delves into the essential soft skills needed to thrive in the digital marketing industry, including communication, creativity, and adaptability. Next, the focus shifts to hard skills. You'll explore the various aspects of digital marketing, such as SEO, content marketing, social media, email marketing, and more. With practical examples and external resources for further learning, you'll gain hands-on experience and develop the confidence to tackle real-world marketing challenges. In addition, the book covers the specific tasks and responsibilities of a junior marketer, from managing social media accounts to analyzing web analytics. It also provides insights into digital marketing positions and career paths, helping you identify the right fit for your interests and aspirations. Digital Marketing Roadmap is designed to equip you with the knowledge and skills to secure your first job in digital marketing and set you on a path to career growth. Whether you dream of working for a renowned agency or starting your own online venture, this guide will be your trusted companion on your journey to success. Embrace the world of digital marketing and unlock endless opportunities in this ever-evolving landscape. "
Basics of Interactive Marketing
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Digital Marketing Fundamentals
Digital Marketing Fundamentals covers the entire marketing process. The academic theory behind Digital Marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy-to-read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of Digital Marketing are addressed: digital transformation, strategy and business models, online customer behaviour and learning to understand the customer, online branding, customer acquisition and customer engagement, facilitating online purchases and setting up digital services. The book addresses step-by-step the role of Digital Marketing in each phase of the customer cycle: from the inspiration phase and research phase to the maintenance and replacement phase. Designing effective websites and apps, digital analytics and experimentation and planning and organization are also discussed. The book gives the reader an integrated basis with which they can respond to new trends and techniques in the future. Digital Marketing Fundamentals is suitable for commercial and management courses in Higher Education including Universities and Business Schools and also for professionals working in Digital Marketing.