Managing Services
Download Managing Services PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Managing Services book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Managing Services
The book is a collection of perspectives on service and service management written by leading researchers in the field. It considers the range and importance of services, the challenges of managing services and recent contemporary innovations in services and service management.
Managing Services
Service management aims to optimize the value that a company’s services deliver to target customers and do so in a way that enables the company and its collaborators to achieve their goals. Managing services—in concert with managing products and brands—aims to define the value the company’s offering will create for target customers. The key service decisions are the focus of this note. The discussion of service management is complemented by an in-depth overview of two additional topics: the gap model of service quality and a systematic approach to managing dissatisfied customers. This note is an excerpt (Chapter 10) from Strategic Marketing Management: Theory and Practice by Alexander Chernev (Cerebellum Press, 2019).
Managing Industrial Services
The increasing importance of industrial services and rapid digitalization towards smart and remote services pose opportunities as well as challenges to the manufacturing sector. This book provides a holistic understanding of industrial service management and guides companies into building capabilities and management practices for smart and remote services. By combining insights from research and practice, it offers a unique perspective on the core and enabling activities of manufacturing companies for growth in the service business. In essence, the first part covers action-based research findings regarding service strategy, organizational design, service innovation, service sales, services operations, and customer relationship management together with insights into value networks. The second part introduces outstanding practices from leading manufacturing companies in industrial and smart services. The book concludes with a summary of key messages and recommendations to navigate the landscape of industrial and smart service management successfully.