Create A Business That Reflects You Authenticity As A Sales Superpower

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Create A Business That Reflects You. Authenticity As A Sales Superpower

Most people build businesses by faking it— Fake voice. Fake branding. Fake offers they think will sell. But here’s the kicker… people can smell fake. And they don’t buy it. Create A Business That Reflects You is the raw, real-deal blueprint for turning who you are into your ultimate unfair advantage. It’s not about being “personal.” It’s about being powerfully authentic—so your business becomes a magnet for the right people, the right sales, and the right opportunities. Inside, you’ll learn: Why authenticity sells better than polished nonsense How to turn your story, quirks, and values into a brand people feel The positioning trick that makes people say, “I don’t even know why—I just trust them” Real-world case studies of underdogs who built killer businesses by being themselves If you’re tired of pretending, tired of guessing, and tired of playing someone else’s game… This is your permission to build a business that’s so you it can’t be copied. Because when your business reflects the real you… You don’t have to chase customers. They find you.
You're the Business

Are you your own boss? No idea where to turn for help? This is the guide for you. The 9-5 isn't the only way to make a living. More and more of us are becoming freelancers, side-hustlers or creative entrepreneurs, drawn to flexible working, a better work-life balance and a greater sense of self-worth - all on our own terms. But once you've decided to strike out on your own, the reality dawns on you: where can you turn for help? How do you deal with a knotty client problem alone? What does "payments on account" even mean? These uncertainties left Anna Codrea-Rado feeling overwhelmed and alone when she first started out. But now, having documented the hard-won lessons and mistakes made along the way in her popular newsletter LANCE, she knows what makes up a successful freelance career. Based on these personal experiences, her candid advice has already helped thousands of people - florists, accountants and journalists alike - develop the skills, knowledge and confidence needed to thrive. And now you can too. From finding clients and setting rates, to saving for taxes and dealing with insecurities, You're the Business will help you build a long-lasting career you love. Packed with everyday examples and transformative insights, this book will remind you that although you're now going it alone, you don't have to be alone.
The Sales Playbook: Scripts and Tactics That Win Deals

Sales success isn’t about luck—it’s about having the right tools, strategies, and words to seal the deal. The Sales Playbook: Scripts and Tactics That Win Deals is your ultimate resource for mastering the art of selling, from the first conversation to the final handshake. This book is packed with proven techniques, powerful scripts, and actionable tactics designed to help you navigate every stage of the sales process with confidence. Whether you’re new to sales or a seasoned pro, this guide will sharpen your skills, boost your conversion rates, and set you apart from the competition. Inside, you’ll discover: Scripts for prospecting, cold calling, and email outreach that grab attention and spark interest. Strategies for overcoming objections and turning “no” into “yes.” Tips for building rapport, fostering trust, and creating long-term client relationships. Techniques for closing deals with precision and confidence. Insights on using storytelling, emotional intelligence, and personalization to win over buyers. How to adapt your approach for different industries, buyer personas, and deal sizes. With real-world examples, step-by-step guidance, and customizable scripts, The Sales Playbook is more than a book—it’s your go-to manual for sales success. If you’re ready to supercharge your sales skills, outshine the competition, and win more deals, this is the playbook you’ve been waiting for. Success is in your hands—let this guide show you how to achieve it!