Likert

Indeterminate Likert scale: feedback based on neutrosophy, its distance measures and clustering algorithm

Likert scale is the most widely used psychometric scale for obtaining feedback. The major disadvantage of Likert scale is information distortion and information loss problem that arise due to its ordinal nature and closed format. Real-world responses are mostly inconsistent, imprecise and indeterminate depending on the customers’ emotions. To capture the responses realistically, the concept of neutrosophy (study of neutralities and indeterminacy) is used. Indeterminate Likert scale based on neutrosophy is introduced in this paper. Clustering according to customer feedback is an effectiveway of classifying customers and targeting them accordingly. Clustering algorithm for feedback obtained using indeterminate Likert scaling is proposed in this paper. While dealing real-world scenarios, indeterminate Likert scaling is better in capturing the responses accurately.

Encyclopedia of Survey Research Methods

In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.

Application of a Likert-type Scale to the Measurement of the Degree of Farmers' Subscriptions to Certain Goals Or Values