Lessons From The Identity Trail

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Lessons from the Identity Trail

This contributed volume is the first multidisciplinary analysis about the problems and potential for anonymity and privacy in a networked society. The book examines key questions about identity in a global environment that increasingly automates the collection of personal information and uses surveillance to reduce corporate and security risks.
The Identity Trade

The successes and failures of an industry that claims to protect and promote our online identities What does privacy mean in the digital era? As technology increasingly blurs the boundary between public and private, questions about who controls our data become harder and harder to answer. Our every web view, click, and online purchase can be sold to anyone to store and use as they wish. At the same time, our online reputation has become an important part of our identity—a form of cultural currency. The Identity Trade examines the relationship between online visibility and privacy, and the politics of identity and self-presentation in the digital age. In doing so, Nora Draper looks at the revealing two-decade history of efforts by the consumer privacy industry to give individuals control over their digital image through the sale of privacy protection and reputation management as a service. Through in-depth interviews with industry experts, as well as analysis of media coverage, promotional materials, and government policies, Draper examines how companies have turned the protection and promotion of digital information into a business. Along the way, she also provides insight into how these companies have responded to and shaped the ways we think about image and reputation in the digital age. Tracking the successes and failures of companies claiming to control our digital ephemera, Draper takes us inside an industry that has commodified strategies of information control. This book is a discerning overview of the debate around who controls our data, who buys and sells it, and the consequences of treating privacy as a consumer good.
Reconstructing Identity

This book examines the notion of identity through a multitude of interdisciplinary approaches. It collects current thinking from international scholars spanning philosophy, history, science, cultural studies, media, translation, performance, and marketing, each with an outlook informed by their own subject and a mission to reflect on a theme that is greater than the sum of its parts. This project was born out of a dynamic international and interdisciplinary pedagogical experience. While by no means a teaching guide or textbook, the authors’ experience of sharing the module with their students reinforced the fluidity and elusiveness of identity and its persistent facility to escape disciplinary classification. Identity as a subject for analysis and discussion, and as a lived reality for all of us, has never been more complex and multi-faceted. Each chapter of this singular collection provides a lens through which the concept of identity can be viewed and as the book progresses it moves from ideas based in disciplinary contexts – biology, psychiatry, philosophy, to those developed in multi and inter disciplinary contexts such as area studies, feminism and queer studies.