Inventing A New Color
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Color
Author: Ellen Lawrence
language: en
Publisher: Bearport Publishing
Release Date: 2013-01-01
Explores color, discussing the colors found in the rainbow, mixing them to create new ones, and how animals use color to stay safe.
The Color Revolution
A history of color and commerce from haute couture to automobile showrooms to interior design. When the fashion industry declares that lime green is the new black, or instructs us to “think pink!,” it is not the result of a backroom deal forged by a secretive cabal of fashion journalists, designers, manufacturers, and the editor of Vogue. It is the latest development of a color revolution that has been unfolding for more than a century. In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture. Blaszczyk examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. These “color stylists,” “color forecasters,” and “color engineers” helped corporations understand the art of illusion and the psychology of color. Blaszczyk describes the strategic burst of color that took place in the 1920s, when General Motors introduced a bright blue sedan to compete with Ford's all-black Model T and when housewares became available in a range of brilliant hues. She explains the process of color forecasting—not a conspiracy to manipulate hapless consumers but a careful reading of cultural trends and consumer taste. And she shows how color information flowed from the fashion houses of Paris to textile mills in New Jersey. Today professional colorists are part of design management teams at such global corporations as Hilton, Disney, and Toyota. The Color Revolution tells the history of how colorists help industry capture the hearts and dollars of consumers.
A History of Inventing New Jersey
Many Americans are familiar with Thomas Edison's "invention factory" in Menlo Park, where he patented the phonograph, the light bulb and more than one thousand other items. Yet many other ideas have grown in the Garden State, too. New Jerseyans brought sound and music to movies and built the very first drive-in theater. In addition to the first cultivated blueberry, tasty treats like ice cream cones and M&Ms are also Jersey natives. Iconic aspects of American life, like the batting cage, catcher's mask and even professional baseball itself, started in New Jersey. Life would be a lot harder without the vacuum cleaner, plastic and Band-Aids, and many important advances in medicine and surgery were also developed here. Join author Linda Barth as she explores groundbreaking, useful, fun and even silly inventions and their New Jersey roots.