Soft Power And The Worldwide Promotion Of Chinese Language Learning


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Soft Power and the Worldwide Promotion of Chinese Language Learning


Soft Power and the Worldwide Promotion of Chinese Language Learning

Author: Jeffrey Gil

language: en

Publisher: Multilingual Matters

Release Date: 2017-05-11


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‘The Confucius Institute Project’ – consisting of Confucius Institutes and Classrooms, the posting of Chinese language teachers to overseas schools and universities and the Chinese Bridge language competition – represents an attempt by China to extend its influence globally through the use of soft power. Facilitated by a rapidly increasing demand for Chinese language learning, it has established a presence across the globe and made valuable contributions to the learning and teaching of Chinese. However, this has not necessarily led to an increasingly positive view of China, either at a political or a societal level. Through an analysis of official documents, interviews with those involved, a survey of Chinese-language learners and a study of academic and media sources, the author evaluates the aims of the project, and discusses whether these aims are being met.

Soft Power and the Worldwide Promotion of Chinese Language Learning


Soft Power and the Worldwide Promotion of Chinese Language Learning

Author: Jeffrey Gil

language: en

Publisher: Multilingual Matters Limited

Release Date: 2017


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This book evaluates China's attempts to exert soft power through the Confucius Institutes and other language-related activities. Although these have enhanced Chinese language learning and teaching, they have not necessarily improved China's standing on the global stage. The author examines the reasons for this and its implications.

The Rise of Chinese as a Global Language


The Rise of Chinese as a Global Language

Author: Jeffrey Gil

language: en

Publisher: Springer Nature

Release Date: 2021-06-07


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This book investigates the macroacquisition of Chinese – its large-scale acquisition and adoption for various purposes by individuals, governments and organisations – and the implications of this process for the future of English as a global language. The author contextualises the macroacquisition of Chinese within the global ecology of languages, then analyses the factors responsible for the macroacquisition of Chinese, showing, in contrast to most academic and popular commentary, that a character-based writing system will not stop Chinese from becoming a global language. He then articulates three possible future scenarios: English remaining a dominant global language, English and Chinese both being global languages, and Chinese becoming a global language instead of English. The book concludes by outlining directions for further research on the acquisition and use of Chinese around the world. It will be of interest to students and scholars with an interest in English as a global language, Chinese as a second/foreign language, language education policy, and applied linguistics more generally.