Introduction To Neural Networks And Data Mining For Business Applications
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Introduction to Neural Networks and Data Mining for Business Applications
Neural networks are a hot topic in the business community today. Also marketed as intelligent techniques, business intelligence and data mining, many businesses are now realising the potential of neural networks to give them a competitive edge. Nevertheless most neural network books are written by electrical engineers for electrical engineers, with a high level of mathematics. Those few books aimed at the business community invariably focus exclusively on financial prediction. Consequently, Introduction to Neural Networks and Data Mining for Business Applications is a ground breaking text. With a minimum of mathematics, it shows the potential of neural networks to unlock hidden information in data of various industries including retail, marketing, insurance, telecommunications, banking and finance, and operations management. The book covers the development of neural network research and its impact on business; the early neural Perceptron model and its limitations; backpropagation, the most commonly used learning paradigm in business applications; self-organisation; and adaptive resonance theory. Data mining is then covered including the purpose, methodology, and concepts of directed and undirected knowledge discovery. Other intelligent techniques often used in conjunction with neural networks are also covered, including genetic algorithms, fuzzy logic, and expert systems. The text concludes with a discussion of the future of neural networks research and applications. Extensive business case studies are used throughout the text to demonstrate techniques.
Neural Networks in Business
"For professionals, students, and academics interested in applying neural networks to a variety of business applications, this reference book introduces the three most common neural network models and how they work. A wide range of business applications and a series of global case studies are presented to illustrate the neural network models provided. Each model or technique is discussed in detail and used to solve a business problem such as managing direct marketing, calculating foreign exchange rates, and improving cash flow forecasting."
Soft Computing for Knowledge Discovery and Data Mining
Author: Oded Maimon
language: en
Publisher: Springer Science & Business Media
Release Date: 2007-10-25
Data mining is the science and technology of exploring large and complex bodies of data in order to discover useful patterns. It is extremely important because it enables modeling and knowledge extraction from abundant data availability. Soft Computing for Knowledge Discovery and Data Mining introduces soft computing methods extending the envelope of problems that data mining can solve efficiently. It presents practical soft-computing approaches in data mining. This edited volume by highly regarded authors, includes several contributors of the 2005, Data Mining and Knowledge Discovery Handbook. This book was written to provide investigators in the fields of information systems, engineering, computer science, statistics and management with a profound source for the role of soft computing in data mining. Not only does this book feature illustrations of various applications including manufacturing, medical, banking, insurance and others, but also includes various real-world case studies with detailed results. Soft Computing for Knowledge Discovery and Data Mining is designed for practitioners and researchers in industry. Practitioners and researchers may be particularly interested in the description of real world data mining projects performed with soft computing. This book is also suitable as a secondary textbook or reference for advanced-level students in information systems, engineering, computer science and statistics management.