Introduction To Business Research

Business Research Methods

Introduction to Business Research

Due to changing nature of business, business research is important for students as well as business professionals. This is due to the fact that business research is important for acquiring information for decision making. All decisions are based on comprehensive facts from business research. In this first edition, Dr. Ndalahwa Musa Masanja identifies the important aspects of business research. The author provides a step by step guide of the process in business research in relation to identifying key areas in business research. Some of the important topics include: -introduction of business research -relevant literature review - Research Methodology - Data analysis and interpretation -Writing the findings of the business research This outstanding new book provides the common styles and structure of business writing. With a well-integrated synopsis and comprehensive pedagogy for teaching graduate and senior undergraduate students, this book is instrumental toward learning business research. Dr. Ndalahwa Musa Masanja has been teaching in several institutions in the area of research and therefore, his expertise will contribute towards business research.

Doing Research in Business and Management

′[T]here is, as with all the chapters, an excellent set of suggested further reading...′ - Management Learning `Postgraduate students should find this a useful book, since it focuses on issues specific to their requirements. The philosophical underpinnings, methodology and practicalities of research are all discussed within the context of postgraduate research′ - International Small Business Journal This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods. After highlighting the different contexts and purposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages.