A Designer S Research Manual 2nd Edition Updated And Expanded
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A Designer's Research Manual, 2nd Edition, Updated and Expanded
Go beyond crafting a logo or brochure and learn what it takes to design a commercial success.
A Designer's Research Manual, 2nd edition, Updated and Expanded
Author: Jenn Visocky O'Grady
language: en
Publisher: Rockport Publishers
Release Date: 2017-07-01
Good information gives designers a competitive advantage. Understanding the wishes of a client and the needs and preferences of their audience drives innovation. The ability to gather research, analyze findings, and apply them to project goals is as important to successful design teams as their conceptual and aesthetic skills. This essential handbook will help readers understand what design research is and why it is necessary, outline proven techniques and methods, and explain how to incorporate them into any creative process. A Designer’s Research Manual was one of the first books to apply research practices to the benefit of visual communication designers. This long awaited second edition follows more than a decade of active use by practitioners, design educators, and students around the world. Comprehensively updated, A Designer's Research Manual second edition includes: Over 25 proven research strategies and tactics Added content about planning research, analyzing results, and integrating research into the design process Suggestions for scaling research for any project, timeline, or budget All new in-depth case studies from industry leaders, outlining strategy and impact Updated images, illustrations, and visualizations Quick Tips for rapid integration of research concepts into your practice
A Designer's Research Manual
Author: Jennifer Visocky O'Grady
language: en
Publisher: Rockport Publishers
Release Date: 2009-02-01
Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.