Integrating Ai Driven Technologies Into Service Marketing Vol 2

Integrating AI-Driven Technologies Into Service Marketing

In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.

Integrating AI-Driven Technologies Into Service Marketing, VOL 2

Strengthening Human Relations in Organizations With AI

Artificial intelligence (AI) is playing a crucial role in addressing widespread skills and labor shortages affecting most industries around world. Organizations are also seeking help from AI to improve their recruitment and retention policies, which can help acquiring a more diverse and empowered workforce equipped with innovative skills and training. Most of the organizations are also adopting AI to improve productivity of customer service officers, offer a better personalized experience for their customers and employees, and streamline processes pertaining to finding information and addressing frequently asked questions by workers and consumers. Therefore, organizations are actively investing in exploring AI and its future application. Strengthening Human Relations in Organizations With AI addresses social, political, ethical, technical, and many other challenges surfacing due to wide spread of AI adoption impacting organizations facing the new challenges of AI adoption and how they can proactively overcome the challenges. It explains the impact of this disruptive technology on our personal and professional lives and how AI may unfold the future of our planet. Covering topics such as employee engagement, ethical governance, and content development, this book is an excellent resource for industry leaders, human resource managers, organizational executives, policymakers, professionals, researchers, scholars, academicians, and more.