Integrating Ai Driven Technologies Into Service Marketing

Integrating AI-Driven Technologies Into Service Marketing

In an era marked by rapid technological advancements and the increasing integration of artificial intelligence (AI) into various sectors, the intersection of AI technologies with service marketing stands as a pivotal frontier. It is essential to explore the intricate nexus between AI technologies and service marketing strategies. Integrating AI-Driven Technologies Into Service Marketing elucidates the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization. It underscores the imperative for stakeholders in emerging economies to harness the power of AI technologies in crafting innovative and adaptive service marketing strategies. The book navigates the complexities of AI adoption while offering pragmatic recommendations for fostering responsible and inclusive AI-driven service marketing ecosystems. Covering topics such as customer engagement, influencer marketing, and sentiment analysis, this book is an excellent resource for scholars, researchers, educators, business professionals, managers, academicians, postgraduate students, and more.

Integrating AI-driven Technologies Into Service Marketing

"This volume is a culmination of collaborative efforts and multidisciplinary perspectives from esteemed scholars and practitioners worldwide. Our aim is to provide a comprehensive exploration of the intricate nexus between AI technologies and service marketing strategies. By delving into the synergistic potential and implications of AI within the vibrant landscapes of emerging economies, we seek to elucidate the transformative impact of AI on key facets of service marketing, ranging from customer engagement and relationship management to market segmentation and product customization"--

Integrating AI-Driven Technologies Into Service Marketing, VOL 1