Insight Customer Service
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Consumer Insight
Author: Merlin Stone
language: en
Publisher: Kogan Page Publishers
Release Date: 2004-10-03
Part of the Market Research in Practice series - essential guides for the burgeoning Market Research Society training and qualifications programme. Written by leading experts on database marketing, customer service and Customer Relationship Marketing (CRM), Consumer Insight provides comprehensive coverage of the classic areas that market researchers and marketers need to focus on: knowing who and where customers are, what they do, what they buy and what they would like to buy. It also explores how customers' thoughts, feelings, objectives and strategies influence their behaviour. The book also explains how companies gain insight by managing and using their customer data correctly. Packed with the latest models, tools and research findings, it provides a great opportunity for market researchers to improve their knowledge of database marketing and CRM, and how they relate to market research. Readers will gain an understanding of what customer management actually is, what information is used, and how this information needs to be planned to support customer management. Key content includes: what is database marketing? how do customer care and database marketing use consumer insight? consumer insight and marketing research analysing consumer data development and retention of customers data protection, risk, good and bad consumers consumer insight systems managing consumer insight
Customer Relationship Management and Customer Service
Customer relations management (CRM) is about maintaining long-term customer relationships. This book looks at creating and managing customer relationships and how relationship marketing, applied throughout any organisation, can create new value to build the organisation for the long term. In order to achieve CRM, companies need to focus on customer retention, a high customer commitment and a long-term perspective. The book examines the changes in the practice of marketing and the solutions offered by relationship marketing. It also analyses the profound impact of technology and how it enables the business to focus on individual customers.
The Customer Insight Engine
Author: Pasquale De Marco
language: en
Publisher: Pasquale De Marco
Release Date: 2025-03-07
In a world where customer expectations are constantly evolving, businesses need a powerful tool to stay ahead of the curve: The Customer Insight Engine. This comprehensive guide unlocks the secrets of harnessing customer insights to drive business success, providing a roadmap for organizations to thrive in today's dynamic marketplace. The Customer Insight Engine delves into the art of capturing, interpreting, and leveraging data to gain a profound understanding of customers' needs, preferences, and behaviors. Discover how to utilize data-driven insights to make informed decisions, personalize customer interactions, optimize marketing campaigns, and deliver exceptional customer service. Learn how to create a seamless customer journey, mapping touchpoints, and eliminating pain points to ensure a frictionless and engaging experience. Empower employees to become customer advocates, fostering a culture of empathy and continuous improvement. Build strong customer relationships that drive loyalty, retention, and ultimately, increased profitability. Maximize customer lifetime value by calculating, increasing, and maximizing the value derived from each customer throughout their lifecycle. Leverage technology to enhance customer insight, utilizing AI, machine learning, and big data analytics to gain deeper insights and make more informed decisions. Unleash the power of customer-centric innovation to develop products, services, and experiences that truly resonate with your customers, driving growth and staying ahead of the competition. Navigate the ever-changing customer landscape, adapting to evolving expectations and emerging trends. Understand the role of AI and automation in shaping the future of customer engagement, and explore the convergence of marketing, sales, and service to create a unified and exceptional customer experience. The Customer Insight Engine is your key to building a sustainable, customer-centric organization that thrives in the face of disruption and uncertainty. Embrace customer insight as your competitive advantage and unlock the full potential of your business. If you like this book, write a review!