Information Retrieval And Social Media Mining
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Information Retrieval and Social Media Mining
This book presents diverse contributions related to some of the latest advances in the field of personalization and recommender systems, as well as social media and sentiment analysis. The work comprises several articles that address different problems in these areas by means of recent techniques such as deep learning, methods to analyze the structure and the dynamics of social networks, and modern language processing approaches for sentiment analysis, among others. The proposals included in the book are representative of some highly topical research directions and cover different application domains where they have been validated. These go from the recommendation of hotels, movies, music, documents, or pharmacy cross-selling to sentiment analysis in the field of telemedicine and opinion mining on news, also including the study of social capital on social media and dynamics aspects of the Twitter social network.
Opinion Mining in Information Retrieval
This book discusses in detail the latest trends in sentiment analysis,focusing on "how online reviews and feedback reflect the opinions of users and have led to a major shift in the decision-making process at organizations." Social networking has become essential in today's society. In the past, people's decisions to buy certain products (and companies' efforts to sell them) were largely based on advertisements, surveys, focus groups, consultants, and the opinions of friends and relatives. But now this is no longer limited to one's circle of friends, family or small surveys;it has spread globally to online social media in the form of blogs, posts, tweets, social networking sites, review sites and so on. Though not always easy, the transition from surveys to social media is certainly lucrative. Business analytical reports have shown that many organizations have improved their sales, marketing and strategy, setting up new policies and making decisions based on opinion mining techniques. .
Social Media Mining
Author: Reza Zafarani
language: en
Publisher: Cambridge University Press
Release Date: 2014-04-28
Integrates social media, social network analysis, and data mining to provide an understanding of the potentials of social media mining.