Implementing Sustainable Development Goals In The Service Sector
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Implementing Sustainable Development Goals in the Service Sector
"This book will examine the various digital technologies such as the Internet of Things (IoT), Artificial Intelligence (AI), and Blockchain and their applications in the service sector to promote economic growth, create new job opportunities, and improve access to essential services such as education, healthcare, and financial services"--
Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness
In today’s hospitality industry, the integration of marketing technology reshapes how businesses engage with customers and streamline operations. To remain competitive, companies rely on tools like customer relationship management (CRM) systems, data analytics, and automation to enhance guest experiences and drive brand loyalty. However, the success of this technology depends on the skills and adaptability of frontline employees. Upskilling these employees to effectively utilize marketing technologies is crucial for delivering personalized service, optimizing customer interactions, and staying ahead in a highly competitive market. As the industry continues to innovate, empowering frontline teams with the right digital skills will ensure new growth opportunities and long-term success in the hospitality sector. Marketing Technology-Infused Hospitality: Upskilling Frontline Employees for Competitiveness offers solutions for hospitality businesses seeking to incorporate technology to empower and upskill their frontline workers for a competitive edge. It examines the use of technology for customer service and interaction, and the future of technology-integrated hospitality. This book covers topics such as artificial intelligence, customer service, and social media, and is a useful resource for business owners, tourism professionals, marketers, academicians, and researchers.
Corporate Social Responsibility Approaches to Ethical AI in Business
In an era of rapid technological advancement, integrating artificial intelligence (AI) into various facets of society has raised profound ethical and social concerns. Businesses, in particular, grapple with the ethical implications of AI adoption, navigating the complex terrain of business ethics (BE) and corporate social responsibility (CSR). The divergent perspectives on AI's impact further complicate efforts to harness its potential for positive societal change. Addressing these challenges necessitates a holistic understanding of the intricate interplay between technology, organizational dynamics, and the broader societal landscape. Corporate Social Responsibility Approaches to Ethical AI in Business emerges as a timely solution, offering a comprehensive exploration of the factors influencing AI adoption within organizations through the lens of the Technology-Organization-Environment (TOE) framework. A diverse audience, spanning the corporate sector, academia, and policymaking spheres, will make use of this book as a roadmap for organizations and policymakers to navigate the evolving landscape of CSR and ethics in the AI era.