Double Barrelled Questions
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Designing Research Questionnaires for Business and Management Students
In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations. Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
Research Methodology
Designed with students, for students Eight steps, two pathways, one book. The Fifth Edition of the bestseller Research Methodology has reimagined, redesigned, and fully renovated how a textbook can help students achieve success in their methods course or research project. Eight steps: Foolproof for any beginner researcher, the book breaks the process of designing and doing a research project into achievable stages. It delivers students from research problem to their written research report at the pace they need, with clear explanations, DIY tasks and study skills support. In a new landscape format it presents figures, models and visualizations elegantly, so they don′t break over a page, making even complex concepts easier to understand. Two pathways: With an innovative, beautiful design, regular progress checkpoints have been built into the book and its online resources. As students proceed through the 8 steps, each chapter provides regular opportunities for students to check understanding or give themselves a challenge. Each pathway then gives them the resources they need. Confused? Stop, practise with quizzes and flashcards, or use a video to look at a concept a different way. Up for a challenge? Access a wealth of additional material including research articles, readings, case studies, activities, bibliography tools and inspiration to pursue your curiosity, impress your lecturer, and nail your assignments. With this one book, every student gets what they need to succeed. It is the perfect essential text for students and beginner researchers across the social sciences.
Business Research Methods
Business Research Methods, 2e, provides students with the knowledge, understanding and necessary skills to conduct business research. The reader is taken step-by-step through a range of contemporary research methods, while numerous worked examples and real-life case studies enable students to relate with the context and thus grasp concepts effectively. Keeping in mind the developments in the subject area and necessary feedback from the users of this book, the latest edition has been extensively revised to include the necessary updates. The revision has been carried out in three ways: (i) by adding a few topics in existing chapters, (ii) by restructuring chapters pertaining to multivariate techniques, and (iii) by including a new chapter - Chapter 20: Confirmatory Factor Analysis, Structural Equation Modelling and Path Analysis.